SYARIFAH, Tsaniyatas; WIJI LAILATUL MAFTUKHAH; ZAMRODUL ARDINA. Analisis SWOT terhadap Penerapan Marketing Mix 7P dalam Peningkatan Penjualan PT. Hanin Wisata Semesta: SWOT Analysis of the Application of Marketing Mix 7P in Increasing Sales of PT Hanin Wisata Semesta. Balanca : Jurnal Ekonomi dan Bisnis Islam, [S. l.], v. 6, n. 2, p. 94–113, 2024. DOI: 10.35905/balanca.v6i2.9519. Disponível em: https://ejurnal.iainpare.ac.id/index.php/balanca/article/view/9519. Acesso em: 3 feb. 2026.