Syarifah, Tsaniyatas, Wiji Lailatul Maftukhah, and Zamrodul Ardina. 2024. “Analisis SWOT Terhadap Penerapan Marketing Mix 7P Dalam Peningkatan Penjualan PT. Hanin Wisata Semesta: SWOT Analysis of the Application of Marketing Mix 7P in Increasing Sales of PT Hanin Wisata Semesta”. Balanca : Jurnal Ekonomi Dan Bisnis Islam 6 (2):94-113. https://doi.org/10.35905/balanca.v6i2.9519.