T. Syarifah, Wiji Lailatul Maftukhah, and Zamrodul Ardina, “Analisis SWOT terhadap Penerapan Marketing Mix 7P dalam Peningkatan Penjualan PT. Hanin Wisata Semesta: SWOT Analysis of the Application of Marketing Mix 7P in Increasing Sales of PT Hanin Wisata Semesta”, bal, vol. 6, no. 2, pp. 94–113, Dec. 2024.