Syarifah, Tsaniyatas, et al. “Analisis SWOT Terhadap Penerapan Marketing Mix 7P Dalam Peningkatan Penjualan PT. Hanin Wisata Semesta: SWOT Analysis of the Application of Marketing Mix 7P in Increasing Sales of PT Hanin Wisata Semesta”. Balanca : Jurnal Ekonomi Dan Bisnis Islam, vol. 6, no. 2, Dec. 2024, pp. 94-113, doi:10.35905/balanca.v6i2.9519.