Article Sidebar
Main Article Content
Abstract
This research aims to find out the marketing strategy for halal products through social media. This research is a literature study. The collected data will be analyzed using a literature review. The research results show that marketing strategies are directed at increasing the likelihood or frequency of consumer behavior, such as increasing visits to certain stores or purchasing certain products. Effective and efficient product advertising via social media. The importance of the halal label in product advertising can be very significant, especially in the context of markets that have a large Muslim population. The halal label not only reflects compliance with religious principles, but can also be a key factor in building consumer trust and expanding market share for producers.
Keywords
Article Details
References
- Aji, H.M. (2019) Manajemen Pemasaran Syariah: Teori dan Praktik. Yogyakarta: UPP STIM YKPN.
- Andriani, A.D. and Kamaruddin, S.A. (2024) ‘Pemasaran’, Inovasi dan Kreativitas dalam Ekonomi [Preprint].
- Armiah (2015) ‘Strategi Dakwah Lewat Iklan Produk Halal di Media Armiah’, Alhadharah Jurnal Ilmu Dakwah, 14(27), pp. 1–13.
- Dewi, A.P. et al. (no date) ‘Strategi Pemasaran dan Urgensi Halal di Era Digital’.
- Fischer, J. (2011) The Halal Frontier: Muslim Consumers in a Globalized Market. New York: Palgrave Macmillan.
- Jannah, S.M. and Al-Banna, H. (2021) ‘Halal Awareness And Halal Traceability: Muslim Consumers’ And Entrepreneurs’ Perspectives’, Journal of Islamic Monetary Economics and Finance, 7(2), pp. 285–316. doi:10.21098/jimf.v7i2.1328.
- Kango, A., Zulkifli, M. and Gorontalo, S.A. (2023) ‘Relations Between Religion and Multicultural Society ( Hamid , 2017 ). Terakhir , agama dalam perspektif sosiologis dinarasikan merupakan’, 5, pp. 98–109.
- Kerin, R.. (2013) Marketing in Asia, Second Ed. Filipina: Mc Graw Hill.
- Kotler, P. (no date) Marketing Management 14th edition. Edinburgh Gate: Pearson Education Limited.
- Malau, H. (2021) Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional sampai Era Modernisasi Global. Bandung: Alfabeta.
- Nasihin, A. and Zen, M. (2023) ‘Islamic Economic Law : Jurnal Hukum Ekonomi Syariah Strategi Dakwah Melalui Iklan Produk Halal di Media Sosial’, 1(1), pp. 22–29.
- Onkvisit, S. (2004) International Marketing: Analysis and Strategy 4th ed. New York: Routledge.
- Rachmawati, S., Pramularso, E.Y. and Sari, I. (2022) ‘Pemanfaatan Instagram Sebagai Media Pemasaran’, Jurnal Abdimas Ekonomi dan Bisnis [Preprint]. doi:10.31294/abdiekbis.v2i1.1147.
- Sari, L.P. (2021) ‘Pengembangan Industri Makanan Halal Di Indonesia’, Al-Intaj, 6(2).
- Sudaryono (2016) Manajemen Pemasaran: Teori dan Implementasi. Yogyakarta: Andi offset.
References
Aji, H.M. (2019) Manajemen Pemasaran Syariah: Teori dan Praktik. Yogyakarta: UPP STIM YKPN.
Andriani, A.D. and Kamaruddin, S.A. (2024) ‘Pemasaran’, Inovasi dan Kreativitas dalam Ekonomi [Preprint].
Armiah (2015) ‘Strategi Dakwah Lewat Iklan Produk Halal di Media Armiah’, Alhadharah Jurnal Ilmu Dakwah, 14(27), pp. 1–13.
Dewi, A.P. et al. (no date) ‘Strategi Pemasaran dan Urgensi Halal di Era Digital’.
Fischer, J. (2011) The Halal Frontier: Muslim Consumers in a Globalized Market. New York: Palgrave Macmillan.
Jannah, S.M. and Al-Banna, H. (2021) ‘Halal Awareness And Halal Traceability: Muslim Consumers’ And Entrepreneurs’ Perspectives’, Journal of Islamic Monetary Economics and Finance, 7(2), pp. 285–316. doi:10.21098/jimf.v7i2.1328.
Kango, A., Zulkifli, M. and Gorontalo, S.A. (2023) ‘Relations Between Religion and Multicultural Society ( Hamid , 2017 ). Terakhir , agama dalam perspektif sosiologis dinarasikan merupakan’, 5, pp. 98–109.
Kerin, R.. (2013) Marketing in Asia, Second Ed. Filipina: Mc Graw Hill.
Kotler, P. (no date) Marketing Management 14th edition. Edinburgh Gate: Pearson Education Limited.
Malau, H. (2021) Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional sampai Era Modernisasi Global. Bandung: Alfabeta.
Nasihin, A. and Zen, M. (2023) ‘Islamic Economic Law : Jurnal Hukum Ekonomi Syariah Strategi Dakwah Melalui Iklan Produk Halal di Media Sosial’, 1(1), pp. 22–29.
Onkvisit, S. (2004) International Marketing: Analysis and Strategy 4th ed. New York: Routledge.
Rachmawati, S., Pramularso, E.Y. and Sari, I. (2022) ‘Pemanfaatan Instagram Sebagai Media Pemasaran’, Jurnal Abdimas Ekonomi dan Bisnis [Preprint]. doi:10.31294/abdiekbis.v2i1.1147.
Sari, L.P. (2021) ‘Pengembangan Industri Makanan Halal Di Indonesia’, Al-Intaj, 6(2).
Sudaryono (2016) Manajemen Pemasaran: Teori dan Implementasi. Yogyakarta: Andi offset.