Main Article Content
Abstract
The importance of understanding da'wah rhetoric on social media, especially Instagram, is increasing among Generation Z and Millennials. This study compares the da'wah rhetoric of Ustadz Hanan Attaki and Habib Husein Ja'far in short Instagram Reels videos to understand its application in a digital context. Using a qualitative approach and comparative research, data was collected through observation and documentation of video content. The analysis was conducted by categorizing the videos based on rhetorical themes and identifying similarities and differences in the aspects of ethos, pathos, logos, and delivery style of the two figures. The results showed that despite the differences in style, both managed to combine the principles of ethos, pathos, and logos effectively. Ustadz Hanan uses a sharp voice pitch with a relaxed style, while Habib Husein emphasizes an organized structure with a consistent rhythm. This difference emphasizes the importance of adjusting language style, voice, and body movements to the character of the audience. In addition, both use informal language and Qur'anic verse quotations to reinforce the message. The findings are expected to provide guidance for da'i in utilizing social media effectively, as well as pave the way for further research to examine social and cultural influences on da'wah reception.
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References
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References
Bogdan, J. T. (1984). Introduction to qualitative research methods: The search for meaning. New York: John Wiley & Sons, Inc.
Dhanik Sulistyarini, S. M. (2020). Buku ajar retorika. Banten: CV. AA. Rizky.
Haryono, C. G. (2020). Ragam metode penelitian kualitatif komunikasi. Sukabumi: CV Jejak.
Mahfudz, A. (1979). Hidayat al-Mursyidin ila Thuruq al-Wa'dhi wal Khithabah. Kairo: Darul I'tisham.
Aziz, M. A. (2024). Ilmu dakwah. Jakarta: Kencana.
Rousydy, T. L. (1989). Dasar-dasar retorika komunikasi dan informasi. Medan: Rimbow.
Saputra, R. A. (2024). Retorika: Teori dan teknik praktis seni berbicara di era digital. Banyumas: Wawasan Ilmu.
Afifah, H., Memenuhi, U., & Memperoleh, P. (2022). Penerapan retorika Aristoteles Ustadz Hanan Attaki dalam YouTube Shift Media episode Ramadhan 1442 Hijriyah bareng UHA.
Rofiq, A., & Sholihah, A. (2024). Strategi penyampaian pesan dakwah pada media sosial. AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies, 4(1), 18–28. https://doi.org/10.55352/an-nashiha.v4i1.845
Az-Zahra, S., et al. (2021). Digitizing the meaning of enthusiasm in #generasiberanipahit through Morris semiotics. Jurnal Kata, 5(2), 297–309. https://doi.org/10.22216/kata.v5i2.456
Efendy, E., Suseno, H., & Harahap, N. H. (n.d.). Dakwah kontemporer: Pengertian, sejarah, metode, dan media untuk pengembangan dakwah kontemporer. Dawatuna: Journal of Communication and Islamic Broadcasting, 4(1), 482. https://doi.org/10.47476/dawatuna.v4i1.482
Elvian, A., & Maulana, S. (n.d.). Gaya komunikasi dakwah Habib Husein Ja’far dalam akun TikTok @huseinjafar.
Fauziah, D. A., & Salamah, N. (2021). Gaya penampilan dakwah Hanan Attaki, Ali Jaber, dan Miftah. Journal UIN Mataram, 19.
Shifana, M., & Hadar, A. L. (n.d.). Perbandingan gaya retorika dakwah Habib Husein Ja’far.
Alfiyani, N. A. F. (n.d.). Perbandingan gaya retorika dakwah Ustadz Abdul Somad.
Qordofa, M. Q., & As’ad, M. (2022). Metode dakwah KH. Ahmad Baha’uddin Nursalim (Gus Baha) melalui channel Santri Gayeng di media YouTube. Syiar | Jurnal Komunikasi Dan Penyiaran Islam, 2(1), 1–10. https://doi.org/10.54150/syiar.v2i1.52
Resa, A. (2021). Retorika dakwah Habib Husein Ja’far Al-Hadar melalui YouTube (studi deskriptif kualitatif).
Ummah, N. H. (2022). Pemanfaatan sosial media dalam meningkatkan efektivitas dakwah di era digital. Jurnal Manajemen Dakwah, 10, 151–169. http://journal.uinjkt.ac.id/index.php/jmd