Main Article Content

Abstract

The presence of students in Riau province has been carried away by the
sophistication of social media technology, whether they are consumers or producers.
Young students of social media activists are required to be creative in using it. Its presence
as a cyber army on social media has become a determining factor in the community formed
in each campus based on religion. This continues to spark debate on social media when
there is an action to defend Islam. The formation of cyber troops by naming them on social
media is the Muslim Cyber Army, they are tasked with escorting, filtering, and also
clarifying news or information circulating on social media, especially on Instagram social
media. This study aims to determine how much influence the role of the cyber army has and
changes in social media culture on the existence of Malay Malay culture, which means that
the old communication practices that change with new media (social media) lead to
cultural changes in social media so that local culture such as Malay culture is changing
Riau is affected. The results of the research under study there is a positive and significant
effect simultaneously of 54% of the role of the cyber army in changing social media culture
on the existence of Riau Malay culture. This means that students in Riau province as a
cyber army have a role in changing social media culture to maintain the existence of Malay
culture.

Keywords

Cyber Army Participation Social Media Culture The Existence of Malay Culture.

Article Details

How to Cite
Daherman, Y., Shasrini, T., & Setiawan, H. (2020). Pengaruh Partisipasi Cyber Army dan Perubahan Budaya Media Sosial Terhadap Keberadaan Budaya Melayu Riau. KOMUNIDA : Media Komunikasi Dan Dakwah, 10(02), 197-216. https://doi.org/10.35905/komunida.v10i02.1601

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