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Abstract
study aims to analyze the potential of Tik-Tok social media as a new medium in conveying da'wah messages and then analyze its weaknesses and strengths. The method used in this study is a descriptive qualitative method with data sources in the form of documents, video postings from social media accounts with analytical methods relating to theories related to da'wah media, da'wah messages and also new media. The results show that Tik-Tok can be optimized for the purpose of conveying da'wah messages as exemplified by Ustaz Syam in the @syam_elmarusy account using Tik-Tok's advantages, namely an attractive visual appearance. With this display, Ustaz Syam conveyed a message of da'wah that was still based on the Qur'an and Hadith with da'wah konten ranging from Islamic teachings in it, related to aqidah, sharia and morals/muamalah with the aim of making it easily accepted by generations of Tik-Tok users as da'wah partners.
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References
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References
Abdullah, M. Q., & Mubarak, D. F. (2019). Strategi Dakwah dalam Merawat Pluralitas di Kalangan Remaja. Anida: Aktualisasi Nuansa Ilmu Dakwah, 19(2).
Aziz, M. A. (2009). Ilmu Dakwah. Buku.
Dennhardt, S. (2013). User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media. Springer Fachmedien Wiesbaden.
Herdian Maulana, M.Si. dan Gumgum Gumelar, M. S. (2013). Psikologi Komunikasi Persuasi.
Ilaihi, W. (2010). Komunikasi dakwah. Remaja Rosdakarya.
M Pakhri, A. (2017). Penggunaan Fitur Vidgram Sebagai Trend Media Dakwah (Studi Deskriptif Kualitatif Pada Akun @yufid.tv di Instagram). Skripsi UIN Alauddin Makasar.
Mardiana, R. (2020). Daya Tarik Dakwah Digital Sebagai Media Dakwah Untuk Generasi Milenial. Komunida: Media Komunikasi Dan Dakwah, 10(2), 148–158. https://doi.org/10.35905/komunida.v7i2.http
McQuail, D. (2010). McQuail′s Mass Communication Theory. SAGE Publications.
Rianto, P. (2016). Media Baru, Visi Khalayak Aktif Dan Urgensi Literasi Media. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 1(2), 90. https://doi.org/10.25008/jkiski.v1i2.54
Ummah, A. H. (2020). Dakwah Digital dan Generasi Milenial. Tasâmuh, 18, 54–78.