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Abstract
This study aims to train students to understand digital marketing, to find students' talents in the entrepreneurial world. The rapid development of the digital era is very important to be used in a positive direction. One of them is having digital marketing skills. This study uses Participatory Actions Research (PAR). By involving students actively in carrying out program activities. The results showed that in the early stages students did not know what digital marketing was. then students are provided with materials and practices for distributing digital marketing on social media. The results of the evaluation of students have understood and can practice marketing through digital or known as digital marketing. During the process of spreading messages through social media, it was held by students for ten consecutive days. The changes that are felt are increasing visitors to the website, increasing followers on Instagram and Facebook accounts, and increasing sales. The perceived impact is really real so that this can be used as an effort that is carried out systematically and measurably by other businesses.
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References
- Alexa Kierzkowski, Shayne Mcquade, R. W. and M. Z. (2019). Current Research: Marketing to The Digital Consumer. McKinsey & Company, Inc., The McKins(2), 180+.
- Asep Saeful Muhtadi. (2012). Komunikasi Dakwah (Teori, Pendekatan, Dan Aplikasi). Bandung: Simbiosa Rekatama Media.
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- Marheni Eka Saputri; Tutut Ratna Pranata. (2014). Pengaruh Brand Image Terhadap Kesetiaan Pengguna Smartphone Iphone. Jurnal Sosioteknologi, 13(3).
- Moriansyah, L. (2015). Pemasaran Melalui Media Sosial: Antecedents dan Consequences. Jurnal Penelitian Komunikasi Dan Opini Publik, 19(3).
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- Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17.
- Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.
- Siswanto, T. (2013). Optimalisasi sosial media sebagai media pemasaran usaha kecil menengah. Liquidity, 2(1), 80–86.
- Wahyu Ilaihi. (2010). Komunikasi Dakwah. Bandung: PT Remaja Rosda Karya.
References
Alexa Kierzkowski, Shayne Mcquade, R. W. and M. Z. (2019). Current Research: Marketing to The Digital Consumer. McKinsey & Company, Inc., The McKins(2), 180+.
Asep Saeful Muhtadi. (2012). Komunikasi Dakwah (Teori, Pendekatan, Dan Aplikasi). Bandung: Simbiosa Rekatama Media.
Euis, M. S. (2009). MEREK SEBAGAI ALAT KOMUNIKASI PEMASARAN: Implementasi UU Nomor 15 Tahun 2001 tentang Merek. Fokus Ekonomi, (Vol 8, No 1 (2009)). Retrieved from http://www.unisbank.ac.id/ojs/index.php/fe2/article/view/160
Katherine, T. S. (2012). Longitudinal Study of Digital Marketing Strategies Targeting Millennials. Journal of Consumer Marketing, 29(2), 86–92. https://doi.org/10.1108/07363761211206339
Marheni Eka Saputri; Tutut Ratna Pranata. (2014). Pengaruh Brand Image Terhadap Kesetiaan Pengguna Smartphone Iphone. Jurnal Sosioteknologi, 13(3).
Moriansyah, L. (2015). Pemasaran Melalui Media Sosial: Antecedents dan Consequences. Jurnal Penelitian Komunikasi Dan Opini Publik, 19(3).
Pradiani, T. (2017). Pengaruh sistem pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46–53.
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.
Siswanto, T. (2013). Optimalisasi sosial media sebagai media pemasaran usaha kecil menengah. Liquidity, 2(1), 80–86.
Wahyu Ilaihi. (2010). Komunikasi Dakwah. Bandung: PT Remaja Rosda Karya.