Date Log
Submitted
June 7, 2022
Accepted
November 22, 2022
Published
November 22, 2022
Santri and Jihad Algorithm: The Production of Da’wah Content on Instagram Stories
Corresponding Author(s) : Aditya Fahmi Nurwahid
KURIOSITAS: Media Komunikasi Sosial dan Keagamaan, Vol. 15 No. 2 (2022): Kuriositas: Media Komunikasi Sosial dan Keagamaan (Sinta 3)
Abstract
Jihad Algoritma defined as a movement that push the academician, moslem micro-influencer, local Da’I, Santri, and moslem community in common to create more da’wah content in social. This movement aimed to compete the algorithm of social media that also promote ‘negative content’ based on Islamic value standart, to create creative, viral, and engaged content. This research aimed to explore the production of dakwah content on Santri’s Instagram Story. Using the perspective of phenomenological research, it portrays santri experience on using Instagram Story as a medium of communication and da’wah in conveying information and religious messages to the public. Results showed three indicators on Da’wah Content production in Instagram Story. The concern of the creators are: 1) the content development, 2) the form of remediation, and also 3) to adjusted the content algorithm and jihad spirit on the da’wah activity. Santri planned the development of content on every account. The plan are organized based on the characteristic of Instagram Story as the main media. The da’wah message adjusted on Instagram Story characteristics. Then, algorithm consideration and jihad spirits on every santri’s community evaluates how the content production and content development, based on the development of account and the content plan implementation.
Keywords
santrida'wahjihad algorithmsocial media
Nurwahid, A. F., & Setiawan, V. (2022). Santri and Jihad Algorithm: The Production of Da’wah Content on Instagram Stories. KURIOSITAS: Media Komunikasi Sosial Dan Keagamaan, 15(2), 173–194. https://doi.org/10.35905/kur.v15i2.2706
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References
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Azzman, T. S. A. T. M., & Rasyida, A. (2021). Examining Factors that Influence IIUM Students’ Involvement in Da’wah Activities via Social Media. IIUM JOURNAL OF HUMAN SCIENCES, 3(2), 27–42.
Bunt, G. R. (2003). Islam in the digital age: E-jihad, online fatwas and cyber Islamic environments. JSTOR.
Dewi, S. P. (2018). Motif Penggunaan Media Sosial Instagram Sebagai Tren Media Dakwah (Studi Kualitatif tentang Motif Penggunaan Media Sosial Instagram sebagai Tren Media Dakwah Oleh Anggota Komunitas Jaga Sesama Solo).
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Fakhruroji, M. (2017). Dakwah di era media baru: Teori dan aktivisme dakwah di internet. Simbiosa Rekatama Media.
Khoiriyah, N. (2020). Dakwah di Media Sosial Melalui Instagram (Analisis Fenomenologi Akun Dakwah@ Boris. tan,@ Qonuun, dan@ Ustadzrendy). IAIN KUDUS.
Kushardiyanti, D., Setianto, W. A., & Kardipah, S. (2022). PRIVACY CONCERN DAN KASUS PENIPUAN BERKEDOK KONTEN. Communications, 4(1), 17–40.
Martsinkovskaya, T. D., Golubeva, N., Belinskaya, E., Ayanyan, A., & Solodnikova, I. V. (2018). Phenomenology of communication and self-presentation in virtual space. The European Proceedings of Social & Behavioural Sciences EpSBS, 409–415.
Moleong, L. J. (2007). Metodologi penelitian kualitatif edisi revisi.
Mostfa, A. (2021). Violence and Jihad in Islam: From the War of Words to the Clashes of Definitions. Religions, 12(11), 966.
Muhammad Saufi, N. A. S. A. (2018). Da’wah Communication of Pondok Modern Darussalam Gontor Through Gontortv’s Youtube Channel. Sahafa, Vol. 1, No.
Mukhlis, I. (2021). MEDIA AS A SOCIAL CONTRACT: DA’WAH RELATION AND MASS MOBILZATION 2016-2019. QAULAN: Journal of Islamic Communication, 2(1).
Munawara, M., Rahmanto, A. N., & Satyawan, I. A. (2020). Challenges and Opportunities for Mahasantri Da’wah Through Social Media. International Journal of Multicultural and Multireligious Understanding, 7(4), 355–363.
Murtadlo, A. (2019). Kharisma Pendakwah sebagai Komunikator. Jurnal Spektrum Komunikasi, 7(1), 1–16. https://doi.org/10.37826/spektrum.v7i1.24
Musyarif, M. (2017). Hasan Al-banna Al-ikhwan Al-muslimun. KURIOSITAS: Media Komunikasi Sosial Dan Keagamaan, 10(1), 91–104.
Muttaqin, M. (2012). Konsep Jihad dalam Perspektif Islam. Kalimah: Jurnal Studi Agama Dan Pemikiran Islam, 11(1), 134–139.
Nisa, E. F. (2018). Creative and lucrative Daʿwa: the visual culture of Instagram amongst female Muslim youth in Indonesia. Asiascape: Digital Asia, 5(1–2), 68–99.
Nugraheni, U. (2021). UPAYA MARKETING PUBLIC RELATIONS UMKM KULINER MELALUI MEDIA SOSIAL INSTAGRAM DI WILAYAH PONOROGO PADA MASA MPANDEMI COVID-19 (AKUN INSTAGRAM@ EATPARTNER). Universitas Muhammadiyah Ponorogo.
Nurrahmi, F., & Farabuana, P. (2020). Efektivitas Dakwah melalui Instagram. Nyimak: Journal of Communication, 4(1), 1–16.
Omar, R., Bahrom, H., & De Mello, G. (2015). Islamic perspectives relating to business, arts, culture and communication. Role of Social Media in Disseminating Dakwah (Peran Media Sosial Dalam Penyebaran Dakwah)(Hal. 43–55). Singapore: Spinger.
Pramesthi, E. A. S., & Triyono, A. (2022). The Influence of Ustaz Hanan Attaki’s (UHA) Podcast Digital Da’wah on Religious Behavior. International Conference on Community Empowerment and Engagement (ICCEE 2021), 52–60.
Rahman, T., Nurnisya, F. Y., Nurjanah, A., & Hifziati, L. (2021). Hijrah and the articulation of islamic identity of indonesian millenials on instagram. Jurnal Komunikasi: Malaysian Journal of Communication, 37(2), 154–170.
Retno Nurul Aisyah, Efi Fadilah, dan N. A. S. (2020). Penggunaan Infografis pada Akun Instagramtirtoid sebagai Strategi Cross-media. Kajian Jurnalisme, 03.
Saritoprak, S. N., & Exline, J. J. (2021). Applying a mindset of spiritual jihad to religious/spiritual struggles: The development of a preliminary measure. In Assessing spirituality in a diverse world (pp. 333–354). Springer.
Thaib, E. J. (2019). Da’wa, Social Media and Challenge the Mainstream of Islam among Millennial Generation. Proceeding of International Conference on Da’wa and Communication, 101.
We Are Social. Hootsuite. (2020). Digital 2020 - We Are Social. https://wearesocial.com/blog/2020/01/digital-2020/
Wiryawan, G. (2021). Habib Husein Ja’far: Saleh Akal dan Sosial, Bukan Hanya Ritual | Endgame S2E27. Youtube.
Ying, X., Komolsevin, R., & Kesaprakorn, P. (2022). A Reflection of Motivations via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Chinese and Thai Gen Z Users. Proceeding National & International Conference, 1(15), 245.
References
Anderson, M., & Jiang, J. (2018). Teens, social media & technology 2018. Pew Research Center, 31(2018), 1673–1689.
Azzman, T. S. A. T. M., & Rasyida, A. (2021). Examining Factors that Influence IIUM Students’ Involvement in Da’wah Activities via Social Media. IIUM JOURNAL OF HUMAN SCIENCES, 3(2), 27–42.
Bunt, G. R. (2003). Islam in the digital age: E-jihad, online fatwas and cyber Islamic environments. JSTOR.
Dewi, S. P. (2018). Motif Penggunaan Media Sosial Instagram Sebagai Tren Media Dakwah (Studi Kualitatif tentang Motif Penggunaan Media Sosial Instagram sebagai Tren Media Dakwah Oleh Anggota Komunitas Jaga Sesama Solo).
Fajar, M. R. (2021). Optimalisasi Dakwah Media Sosial di Kalangan Mahasiswa di Masa Pandemi Dalam Dimensi Globalisasi. Jurnal Dakwah Dan Komunikasi, 6(1), 1–22.
Fakhruroji, M. (2017). Dakwah di era media baru: Teori dan aktivisme dakwah di internet. Simbiosa Rekatama Media.
Khoiriyah, N. (2020). Dakwah di Media Sosial Melalui Instagram (Analisis Fenomenologi Akun Dakwah@ Boris. tan,@ Qonuun, dan@ Ustadzrendy). IAIN KUDUS.
Kushardiyanti, D., Setianto, W. A., & Kardipah, S. (2022). PRIVACY CONCERN DAN KASUS PENIPUAN BERKEDOK KONTEN. Communications, 4(1), 17–40.
Martsinkovskaya, T. D., Golubeva, N., Belinskaya, E., Ayanyan, A., & Solodnikova, I. V. (2018). Phenomenology of communication and self-presentation in virtual space. The European Proceedings of Social & Behavioural Sciences EpSBS, 409–415.
Moleong, L. J. (2007). Metodologi penelitian kualitatif edisi revisi.
Mostfa, A. (2021). Violence and Jihad in Islam: From the War of Words to the Clashes of Definitions. Religions, 12(11), 966.
Muhammad Saufi, N. A. S. A. (2018). Da’wah Communication of Pondok Modern Darussalam Gontor Through Gontortv’s Youtube Channel. Sahafa, Vol. 1, No.
Mukhlis, I. (2021). MEDIA AS A SOCIAL CONTRACT: DA’WAH RELATION AND MASS MOBILZATION 2016-2019. QAULAN: Journal of Islamic Communication, 2(1).
Munawara, M., Rahmanto, A. N., & Satyawan, I. A. (2020). Challenges and Opportunities for Mahasantri Da’wah Through Social Media. International Journal of Multicultural and Multireligious Understanding, 7(4), 355–363.
Murtadlo, A. (2019). Kharisma Pendakwah sebagai Komunikator. Jurnal Spektrum Komunikasi, 7(1), 1–16. https://doi.org/10.37826/spektrum.v7i1.24
Musyarif, M. (2017). Hasan Al-banna Al-ikhwan Al-muslimun. KURIOSITAS: Media Komunikasi Sosial Dan Keagamaan, 10(1), 91–104.
Muttaqin, M. (2012). Konsep Jihad dalam Perspektif Islam. Kalimah: Jurnal Studi Agama Dan Pemikiran Islam, 11(1), 134–139.
Nisa, E. F. (2018). Creative and lucrative Daʿwa: the visual culture of Instagram amongst female Muslim youth in Indonesia. Asiascape: Digital Asia, 5(1–2), 68–99.
Nugraheni, U. (2021). UPAYA MARKETING PUBLIC RELATIONS UMKM KULINER MELALUI MEDIA SOSIAL INSTAGRAM DI WILAYAH PONOROGO PADA MASA MPANDEMI COVID-19 (AKUN INSTAGRAM@ EATPARTNER). Universitas Muhammadiyah Ponorogo.
Nurrahmi, F., & Farabuana, P. (2020). Efektivitas Dakwah melalui Instagram. Nyimak: Journal of Communication, 4(1), 1–16.
Omar, R., Bahrom, H., & De Mello, G. (2015). Islamic perspectives relating to business, arts, culture and communication. Role of Social Media in Disseminating Dakwah (Peran Media Sosial Dalam Penyebaran Dakwah)(Hal. 43–55). Singapore: Spinger.
Pramesthi, E. A. S., & Triyono, A. (2022). The Influence of Ustaz Hanan Attaki’s (UHA) Podcast Digital Da’wah on Religious Behavior. International Conference on Community Empowerment and Engagement (ICCEE 2021), 52–60.
Rahman, T., Nurnisya, F. Y., Nurjanah, A., & Hifziati, L. (2021). Hijrah and the articulation of islamic identity of indonesian millenials on instagram. Jurnal Komunikasi: Malaysian Journal of Communication, 37(2), 154–170.
Retno Nurul Aisyah, Efi Fadilah, dan N. A. S. (2020). Penggunaan Infografis pada Akun Instagramtirtoid sebagai Strategi Cross-media. Kajian Jurnalisme, 03.
Saritoprak, S. N., & Exline, J. J. (2021). Applying a mindset of spiritual jihad to religious/spiritual struggles: The development of a preliminary measure. In Assessing spirituality in a diverse world (pp. 333–354). Springer.
Thaib, E. J. (2019). Da’wa, Social Media and Challenge the Mainstream of Islam among Millennial Generation. Proceeding of International Conference on Da’wa and Communication, 101.
We Are Social. Hootsuite. (2020). Digital 2020 - We Are Social. https://wearesocial.com/blog/2020/01/digital-2020/
Wiryawan, G. (2021). Habib Husein Ja’far: Saleh Akal dan Sosial, Bukan Hanya Ritual | Endgame S2E27. Youtube.
Ying, X., Komolsevin, R., & Kesaprakorn, P. (2022). A Reflection of Motivations via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Chinese and Thai Gen Z Users. Proceeding National & International Conference, 1(15), 245.
Azzman, T. S. A. T. M., & Rasyida, A. (2021). Examining Factors that Influence IIUM Students’ Involvement in Da’wah Activities via Social Media. IIUM JOURNAL OF HUMAN SCIENCES, 3(2), 27–42.
Bunt, G. R. (2003). Islam in the digital age: E-jihad, online fatwas and cyber Islamic environments. JSTOR.
Dewi, S. P. (2018). Motif Penggunaan Media Sosial Instagram Sebagai Tren Media Dakwah (Studi Kualitatif tentang Motif Penggunaan Media Sosial Instagram sebagai Tren Media Dakwah Oleh Anggota Komunitas Jaga Sesama Solo).
Fajar, M. R. (2021). Optimalisasi Dakwah Media Sosial di Kalangan Mahasiswa di Masa Pandemi Dalam Dimensi Globalisasi. Jurnal Dakwah Dan Komunikasi, 6(1), 1–22.
Fakhruroji, M. (2017). Dakwah di era media baru: Teori dan aktivisme dakwah di internet. Simbiosa Rekatama Media.
Khoiriyah, N. (2020). Dakwah di Media Sosial Melalui Instagram (Analisis Fenomenologi Akun Dakwah@ Boris. tan,@ Qonuun, dan@ Ustadzrendy). IAIN KUDUS.
Kushardiyanti, D., Setianto, W. A., & Kardipah, S. (2022). PRIVACY CONCERN DAN KASUS PENIPUAN BERKEDOK KONTEN. Communications, 4(1), 17–40.
Martsinkovskaya, T. D., Golubeva, N., Belinskaya, E., Ayanyan, A., & Solodnikova, I. V. (2018). Phenomenology of communication and self-presentation in virtual space. The European Proceedings of Social & Behavioural Sciences EpSBS, 409–415.
Moleong, L. J. (2007). Metodologi penelitian kualitatif edisi revisi.
Mostfa, A. (2021). Violence and Jihad in Islam: From the War of Words to the Clashes of Definitions. Religions, 12(11), 966.
Muhammad Saufi, N. A. S. A. (2018). Da’wah Communication of Pondok Modern Darussalam Gontor Through Gontortv’s Youtube Channel. Sahafa, Vol. 1, No.
Mukhlis, I. (2021). MEDIA AS A SOCIAL CONTRACT: DA’WAH RELATION AND MASS MOBILZATION 2016-2019. QAULAN: Journal of Islamic Communication, 2(1).
Munawara, M., Rahmanto, A. N., & Satyawan, I. A. (2020). Challenges and Opportunities for Mahasantri Da’wah Through Social Media. International Journal of Multicultural and Multireligious Understanding, 7(4), 355–363.
Murtadlo, A. (2019). Kharisma Pendakwah sebagai Komunikator. Jurnal Spektrum Komunikasi, 7(1), 1–16. https://doi.org/10.37826/spektrum.v7i1.24
Musyarif, M. (2017). Hasan Al-banna Al-ikhwan Al-muslimun. KURIOSITAS: Media Komunikasi Sosial Dan Keagamaan, 10(1), 91–104.
Muttaqin, M. (2012). Konsep Jihad dalam Perspektif Islam. Kalimah: Jurnal Studi Agama Dan Pemikiran Islam, 11(1), 134–139.
Nisa, E. F. (2018). Creative and lucrative Daʿwa: the visual culture of Instagram amongst female Muslim youth in Indonesia. Asiascape: Digital Asia, 5(1–2), 68–99.
Nugraheni, U. (2021). UPAYA MARKETING PUBLIC RELATIONS UMKM KULINER MELALUI MEDIA SOSIAL INSTAGRAM DI WILAYAH PONOROGO PADA MASA MPANDEMI COVID-19 (AKUN INSTAGRAM@ EATPARTNER). Universitas Muhammadiyah Ponorogo.
Nurrahmi, F., & Farabuana, P. (2020). Efektivitas Dakwah melalui Instagram. Nyimak: Journal of Communication, 4(1), 1–16.
Omar, R., Bahrom, H., & De Mello, G. (2015). Islamic perspectives relating to business, arts, culture and communication. Role of Social Media in Disseminating Dakwah (Peran Media Sosial Dalam Penyebaran Dakwah)(Hal. 43–55). Singapore: Spinger.
Pramesthi, E. A. S., & Triyono, A. (2022). The Influence of Ustaz Hanan Attaki’s (UHA) Podcast Digital Da’wah on Religious Behavior. International Conference on Community Empowerment and Engagement (ICCEE 2021), 52–60.
Rahman, T., Nurnisya, F. Y., Nurjanah, A., & Hifziati, L. (2021). Hijrah and the articulation of islamic identity of indonesian millenials on instagram. Jurnal Komunikasi: Malaysian Journal of Communication, 37(2), 154–170.
Retno Nurul Aisyah, Efi Fadilah, dan N. A. S. (2020). Penggunaan Infografis pada Akun Instagramtirtoid sebagai Strategi Cross-media. Kajian Jurnalisme, 03.
Saritoprak, S. N., & Exline, J. J. (2021). Applying a mindset of spiritual jihad to religious/spiritual struggles: The development of a preliminary measure. In Assessing spirituality in a diverse world (pp. 333–354). Springer.
Thaib, E. J. (2019). Da’wa, Social Media and Challenge the Mainstream of Islam among Millennial Generation. Proceeding of International Conference on Da’wa and Communication, 101.
We Are Social. Hootsuite. (2020). Digital 2020 - We Are Social. https://wearesocial.com/blog/2020/01/digital-2020/
Wiryawan, G. (2021). Habib Husein Ja’far: Saleh Akal dan Sosial, Bukan Hanya Ritual | Endgame S2E27. Youtube.
Ying, X., Komolsevin, R., & Kesaprakorn, P. (2022). A Reflection of Motivations via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Chinese and Thai Gen Z Users. Proceeding National & International Conference, 1(15), 245.