Strategi Redaksi Harian Parepos Menarik Minat Pembaca Melalui Perwajahan Halaman Satu

  • Suhartina Suhartina IAIN Parepare
  • Rasmika Rasmika IAIN Parepare
  • Iskandar Iskandar IAIN Parepare
Keywords: perwajahan, strategi

Abstract

This research aims to describe 1) the layout of the daily newspaper "Parepos" in attracting readers' interest and 2) the strategies employed in the layout of the daily newspaper "Parepos" to attract readers' interest. The research conducted is of a qualitative nature with a study of narrative descriptive analysis. The data collection techniques used include observation, documentation, and interviews with the editorial team and journalists who meet the research criteria. The data analysis technique used is the narrative descriptive approach developed by Miles and Huberman, which involves three stages: data reduction, data presentation, and drawing conclusions.The research findings indicate that "Parepos" applies graphic or visual elements accompanied by accurate data, places headlines in the center, positions feature news at the bottom of the newspaper, and places profile or personality news on the side of the newspaper. The strategies employed are 1) emphasizing certain layout characteristics, 2) designing the layout through careful planning, 3) presenting flexible layout content, and 4) conducting periodic evaluations.

References

Baihaqi, A. (2023). Media Cetak di Era Digital:(Analisis Kekuatan Harian Pagi Jawa Pos Radar Banyuwangi). JISAB: The Journal of Islamic Communication and Broadcasting, 2(2), 117-130.

Gumilar, Gumgum. 2017. “Literasi Media: Cerdas Menggunakan Media Sosial Dalam Menanggulangi Berita Palsu (Hoax) Oleh Siswa SMA.” Jurnal Pengabdian Kepada Masyarakat 1 (1).

Ilyas, G. P., & Harymawan, I. (2018). Perancangan Balanced scorecard pada Perusahaan Surat Kabar. BAKI (Berkala Akuntansi Dan Keuangan Indonesia).

Nasrullah, R. (2019). Teori dan riset khalayak media. Prenada Media.

Nurminah, S. (2017). Strategi Radar Jember dalam mempertahankan jumlah pembaca di tengah kehadiran media online melalui metode dakwah Rasulullah (Doctoral dissertation, Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember).

Pohan, Puan Samisara. 2020. “Infografis Sebagai Bentuk Pengemasan Berita Era Jurnalisme Online (Analisis Infografis Tirto. Id).” Fakultas Ilmu Dakwah dan Ilmu Komunikasi Universitas Islam Negeri Syarif ….

Ramadhania, Rasya. 2023. “KEBIJAKAN REDAKSI SURAT KABAR HARIAN REPUBLIKA DALAM MENENTUKAN FOTO HEADLINE.” Universitas Nasional.

Sa-Ah, M. A., Hikmat, H., & Wibawa, D. (2019). Pola Reka Bentuk Surat Kabar Thailand dan Surat Kabar Indonesia. Communicatus: Jurnal Ilmu komunikasi, 3(2), 111-134.

Suyasa, I Made, and I Nyoman Sedana. 2020. “Mempertahankan Eksistensi Media Cetak Di Tengah Gempuran Media Online.” Jurnal Komunikasi Dan Budaya 1 (1): 56–64.

Virgilia, Rajendra Ganeshamurti. 2023. “ANALISIS PERWAJAHAN DAN ILUSTRASI HEADLINE HALAMAN DEPAN SURAT KABAR RADAR LAMPUNG TENTANG PEMBERITAAN PPKM (PEMBERLAKUAN PEMBATASAN KEGIATAN MASYARAKAT) PERIODE JULI 2021.”

Waluyo, Djoko. 2018. “Makna Jurnalisme Dalam Era Digital: Suatu Peluang Dan Transformasi.” Diakom: Jurnal Media Dan Komunikasi 1 (1): 33–42.

Published
2023-07-28