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This study aims to analyze the influence of entrepreneurial knowledge and entrepreneurial personality on the business success of palm sugar enterprises in Luyo Village, Polewali Mandar Regency. The research employed a quantitative method with a survey approach. A total of 30 palm sugar entrepreneurs were selected as respondents using a simple random sampling technique. Research instruments were tested for validity and reliability, showing that all items were valid and reliable. Data analysis was conducted using multiple linear regression. The results reveal that entrepreneurial knowledge does not have a significant effect on the business success of palm sugar enterprises, as indicated by a significance value of 0.414 and a t-value of 0.830, which is lower than the critical t-table value of 2.051. Conversely, entrepreneurial personality has a significant and positive influence on business success, with a significance value of 0.014 and a t-value of 2.618, exceeding the t-table threshold. These findings suggest that formal entrepreneurial knowledge may not play a major role in determining the success of traditional businesses such as palm sugar production. Instead, personal traits like persistence, risk-taking, and creativity are more influential in driving entrepreneurial success. The study contributes to a contextual understanding of how internal characteristics affect small business outcomes in traditional, resource-based settings.
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Referensi
- Hartanti, T., & Hadian, A. (2021). Pengaruh Pengetahuan Kewirausahaan Terhadap Keberhasilan Dalam Berwirausaha (Studi Kasus Pada Masyarakat Pedagang Pasar V Tembung Kecamatan Percut Sei Tuan Kabupaten Deli Serdang). Jurnal Mutiara Manajemen, 6(2), 141–149.
- Hierdawati, T. (2022). Pengaruh TPAK, Kesehatan dan Pendidikan terhadap Pertumbuhan Ekonomi di Provinsi Jambi. Humantech: Jurnal Ilmiah Multidisiplin Indonesia, 1(8), 958–966.
- Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2023). Entrepreneurship. McGraw-Hill Education.
- Hmieleski, K. M., & Corbett, A. C. (2006). Proclivity for improvisation as a predictor of entrepreneurial intentions. Journal of Small Business Management, 44(1), 45–63.
- Isenberg, D. J. (2010). How to start an entrepreneurial revolution. Harvard Business Review, 88(6), 40–50.
- Kuntowicaksono. (2012). Pengaruh Pengetahuan Wirausaha dan Kemampuan Memecahkan Masalah Wirausaha Terhadap Minat Berwirausaha Siswa Sekolah Menengah Kejuruan. Journal of Economic Education. https://journal.unnes.ac.id/sju/jeec/article/view/349
- Leonardus, S. (2014). Kewirausahaan Teori: Praktik, dan Kasus-Kasus. Salemba Empat.
- McClelland, D. C. (1961). Achieving society (Vol. 92051). Simon and Schuster.
- Miftah, A. A., & Pangiuk, A. (2020). Budaya Bisnis Muslim Jambi Dalam Perspektif Kearifan Lokal. Ahlimedia Book.
- Nurbaya, S., & Moerdiyanto, D. (2012). Faktor-faktor yang mempengaruhi kesiapan berwirausaha siswa kelas XII SMKN Barabai Kabupaten Hulu Sungai Tengah Kalimantan Selatan. Universitas Negeri Yogyakarta: Tesis Magister Tidak Diterbitkan.
- Rizky, F. A., Sentosa, E., & Nursina, N. (2023). Pengaruh pengetahuan kewirausahaan, kualitas produk, dan keterampilan wirausaha terhadap keberhasilan pedagang cabai pd jaya pasar induk kramatjati jakarta timur. IKRAITH-EKONOMIKA, 6(2), 182–190.
- Simarmata, M. M., Maryani, F., & Rahma, Z. A. (2025). Pengaruh Pembelajaran Berbasis Kewirausahaan terhadap Mahasiswa ARO Gapopin Pelaku Bisnis Optik Tahun 2024. Jurnal Mata Optik, 6(1), 17–25.
- Suryana. (2013). Ekonomi Kreatif, Ekonomi Baru: Mengubah Ide dan Menciptakan Peluang. Penerbit Salemba Empat.
- Welter, F. (2011). Contextualizing Entrepreneurship—Conceptual Challenges and Ways Forward. Entrepreneurship Theory and Practice, 35(1), 165–184. https://doi.org/10.1111/j.1540-6520.2010.00427.x
Referensi
Hartanti, T., & Hadian, A. (2021). Pengaruh Pengetahuan Kewirausahaan Terhadap Keberhasilan Dalam Berwirausaha (Studi Kasus Pada Masyarakat Pedagang Pasar V Tembung Kecamatan Percut Sei Tuan Kabupaten Deli Serdang). Jurnal Mutiara Manajemen, 6(2), 141–149.
Hierdawati, T. (2022). Pengaruh TPAK, Kesehatan dan Pendidikan terhadap Pertumbuhan Ekonomi di Provinsi Jambi. Humantech: Jurnal Ilmiah Multidisiplin Indonesia, 1(8), 958–966.
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2023). Entrepreneurship. McGraw-Hill Education.
Hmieleski, K. M., & Corbett, A. C. (2006). Proclivity for improvisation as a predictor of entrepreneurial intentions. Journal of Small Business Management, 44(1), 45–63.
Isenberg, D. J. (2010). How to start an entrepreneurial revolution. Harvard Business Review, 88(6), 40–50.
Kuntowicaksono. (2012). Pengaruh Pengetahuan Wirausaha dan Kemampuan Memecahkan Masalah Wirausaha Terhadap Minat Berwirausaha Siswa Sekolah Menengah Kejuruan. Journal of Economic Education. https://journal.unnes.ac.id/sju/jeec/article/view/349
Leonardus, S. (2014). Kewirausahaan Teori: Praktik, dan Kasus-Kasus. Salemba Empat.
McClelland, D. C. (1961). Achieving society (Vol. 92051). Simon and Schuster.
Miftah, A. A., & Pangiuk, A. (2020). Budaya Bisnis Muslim Jambi Dalam Perspektif Kearifan Lokal. Ahlimedia Book.
Nurbaya, S., & Moerdiyanto, D. (2012). Faktor-faktor yang mempengaruhi kesiapan berwirausaha siswa kelas XII SMKN Barabai Kabupaten Hulu Sungai Tengah Kalimantan Selatan. Universitas Negeri Yogyakarta: Tesis Magister Tidak Diterbitkan.
Rizky, F. A., Sentosa, E., & Nursina, N. (2023). Pengaruh pengetahuan kewirausahaan, kualitas produk, dan keterampilan wirausaha terhadap keberhasilan pedagang cabai pd jaya pasar induk kramatjati jakarta timur. IKRAITH-EKONOMIKA, 6(2), 182–190.
Simarmata, M. M., Maryani, F., & Rahma, Z. A. (2025). Pengaruh Pembelajaran Berbasis Kewirausahaan terhadap Mahasiswa ARO Gapopin Pelaku Bisnis Optik Tahun 2024. Jurnal Mata Optik, 6(1), 17–25.
Suryana. (2013). Ekonomi Kreatif, Ekonomi Baru: Mengubah Ide dan Menciptakan Peluang. Penerbit Salemba Empat.
Welter, F. (2011). Contextualizing Entrepreneurship—Conceptual Challenges and Ways Forward. Entrepreneurship Theory and Practice, 35(1), 165–184. https://doi.org/10.1111/j.1540-6520.2010.00427.x