Main Article Content
Abstract
Background: Trademark disputes in Indonesia often arise due to similarity in principle (persamaan pada pokoknya) and bad faith registration, as regulated under Law No. 20 of 2016 on Trademarks and Geographical Indications. However, Indonesia’s legal framework lacks clarity in protecting famous marks, preventing dilution, and ensuring procedural fairness in cancellation cases. A comparative analysis with Germany’s Markengesetz (Trademark Act) and an ethical assessment through Religious ethical Corporative Theory reveal critical gaps in Indonesia’s approach
Purpose: This study aims to analyze the legal, economic, and ethical implications of trademark cancellation in Indonesia, comparing its framework with Germany’s trademark system while incorporating Islamic corporate responsibility principles
Methods: The research employs normative legal analysis, integrating statutory interpretation, comparative legal research, and doctrinal analysis. Primary sources include Indonesian and German trademark laws, while secondary sources consist of journal articles, case law, and intellectual property treaties. The study also applies Religious ethical Corporative Theory to examine the moral and reputational consequences of bad faith trademark practices.
Results: The study finds that Indonesia’s trademark cancellation system lacks procedural safeguards, particularly in protecting famous marks against dilution and bad faith registration. Unlike Germany’s Markengesetz, which establishes strict criteria for likelihood of confusion and dilution, Indonesia's legal provisions remain vague, leading to inconsistent enforcement and potential legal exploitation by multinational corporations. Additionally, from an Islamic corporate ethics perspective, bad faith trademark registration is not only a legal violation but also a breach of business accountability (Mas’uliyyah tijariyyah), warranting both legal and ethical remedies.
Implication: This study provides three key contributions: (1) A comparative legal analysis demonstrating the need for stronger trademark protection mechanisms in Indonesia; (2) Integration of Islamic corporate ethics, highlighting moral accountability beyond legal compliance; and (3) Policy recommendations, urging Indonesia to adopt clearer evidentiary standards, align with international trademark regimes, and implement ethical accountability frameworks. By bridging legal, economic, and ethical perspectives, this study offers a novel framework for analyzing trademark disputes in emerging markets.
Originality: Integration of Islamic corporate ethics, highlighting moral accountability beyond legal compliance
Keywords
Article Details
References
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- Ahmad, M. (2019). Shariah view on consumption tax: Malaysian GST and SST as case studies. Malaysian Journal of Consumer and Family Economics, 22, 28–41. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85074767348&origin=inward
- Ali Safa’at, M., & Istiqomah, M. (2022). CRITICAL LEGAL STUDIES (CLS): AN ALTERNATIVE FOR CRITICAL LEGAL THINKING IN INDONESIA. PETITA: JURNAL KAJIAN ILMU HUKUM DAN SYARIAH, 7(1). https://doi.org/10.22373/petita.v7i1.122
- Alnori, F. (2023). Cash holdings and firm performance: empirical analysis from Shariah-compliant and conventional corporations. International Journal of Islamic and Middle Eastern Finance and Management, 16(3), 498–515. https://doi.org/10.1108/IMEFM-01-2022-0005
- Amiruddin, M. M. (2022). Critical Review on Sharia Regulation of Halal Tourism and Its Contribution to Creative Economies. Mazahibuna. https://doi.org/10.24252/mh.vi.33522
- Anas, N., Dahan, A. F. M., & Yaacob, Z. (2016). Basic principles of shariah: UiTM law foundation student’s attitude and perceptions. Jurnal Intelek. https://ir.uitm.edu.my/id/eprint/40375/
- Ash-shidiqqi, E. A. (2021). Rule of Law dalam Perspektif Critical Legal Studies. Amnesti Jurnal Hukum, 3(1). https://doi.org/10.37729/amnesti.v3i1.895
- Ayrapetov, N. A. (2022). Protection from Trademark Dilution. Actual Problems of Russian Law, 17(10). https://doi.org/10.17803/1994-1471.2022.143.10.176-182
- Bedi, S., & Reibstein, D. (2020). Measuring trademark dilution by tarnishment. Indiana Law Journal, 95(3).
- Bereskin, D. R. (2023). Trademark Dilution and Free Riding. In Trademark Dilution and Free Riding. https://doi.org/10.4337/9781035312405
- Bunker, M. D. (2017). Diluting free expression: Statutory first amendment proxies in trademark dilution law. Communication Law and Policy, 22(4). https://doi.org/10.1080/10811680.2017.1364908
- Bural, D. (2025). Protecting intellectual property rights in Türkiye: navigating legal and cultural dimensions. Crime, Law and Social Change, 83(1). https://doi.org/10.1007/s10611-024-10195-1
- Carpenter, V., & Singh, L. (2023). Critical discourse analysis. In Researching and Analysing Business: Research Methods in Practice. https://doi.org/10.4324/9781003107774-17
- Collotta, M., Champagne, P., Tomasoni, G., Alberti, M., Busi, L., & Mabee, W. (2019). Critical indicators of sustainability for biofuels: An analysis through a life cycle sustainabilty assessment perspective. Renewable and Sustainable Energy Reviews, 115. https://doi.org/10.1016/j.rser.2019.109358
- Duhanic, I. (2024). The Artistic Use Defence in Trademark Dilution Cases – Hermès’ Legal Setback in Its Attempt to Prevent Others from Using Its Iconic Birkin Handbag. GRUR International, 73(5), 421–427. https://doi.org/10.1093/grurint/ikae012
- Dwisvimiar, I. (2016). PENGATURAN DOKTRIN DILUSI MEREK SEBAGAI UPAYA PERLINDUNGAN HUKUM MEREK TERKENAL DI INDONESIA. Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada, 28(2). https://doi.org/10.22146/jmh.16720
- Edo Segara Gustanto. (2022). Digital Marketing dalam Perspektif Hukum Islam: Pendekatan Maqashid Shariah Index. Tamaddun Journal of Islamic Studies, 1(1), 70–79. https://doi.org/10.55657/tajis.v1i1.27
- Elta, Y. H. T., & Yoserwan, Y. (2023). Paradigma Critical Legal Studies Terhadap Asas Legalitas di dalam Sistem Hukum Pidana di Indonesia. UNES Law Review, 6(1).
- El-Tobgui, C. S. (2023). Reviews The Anthropology of Islamic Law: Education, Ethics, and Legal Interpretation at Egypt’s Al-Azhar. Journal of the American Oriental Society, 143(1), 217–219. https://doi.org/10.7817/jaos.143.1.2023.r0001
- Ghose, A., & Aamir Ali, S. M. (2021). Dynamics of Trademark Dilution: Issues and Challenges in India and USA. Kathmandu School of Law Review. https://doi.org/10.46985/kslr.v8i2.2150
- Hajiha, Z., & Rajabdorri, H. (2024). The Relationship between Islamic Work Ethics and Professional Ethics in Accounting Instructors. Islam & Management.
- Hasim, H. F. A., Ariffin, N. M., & Zakaria, M. Z. (2019). Strategic management system framework in Shariah compliant hotel in Malaysia. International Journal of Advanced Trends in Computer Science and Engineering, 8(1.6 Special Issue), 416–423. https://doi.org/10.30534/ijatcse/2019/6081.62019
- Herman, S., & Mohd Yusop, M. M. Bin. (2021). Revisiting An Islamic Approach to Humanities: A Critical Review. AL-FALAH : Journal of Islamic Economics, 6(1). https://doi.org/10.29240/alfalah.v6i1.2904
- Juego, B. (2018). The institutions of authoritarian neoliberalism in Malaysia: A critical review of the development agendas under the regimes of Mahathir, Abdullah, and Najib. Austrian Journal of South-East Asian Studies, 11(1). https://doi.org/10.14764/10.ASEAS-2018.1-4
- Kareem, O., Aliyu, O. A., & Salimon, M. G. (2025). Does the Islamic work ethic moderate the relationship between organizational culture and enterprise performance? Journal of Small Business and Enterprise Development. https://doi.org/10.1108/JSBED-11-2022-0480
- McKoski, R. J. (2010). Reestablishing Actual Impartiality as the Fundamental Value of Judicial Ethics: Lessons from Big Judge Davis. Ky. LJ, 99, 259.
- Mo, S., Feng, W., Huang, M., Feng, S., Wang, Z., & Li, Y. (2025). Two-factor authentication for intellectual property transactions based on improved zero-knowledge proof. Scientific Reports, 15(1). https://doi.org/10.1038/s41598-025-89597-7
- Mohd Zain, F. A., Wan Abdullah, W. A., Muhamad Nasir, M. N., & Hassan, M. F. (2025). Development of a comprehensive sustainability performance index for takaful operators: integrating Maqasid Al-Shariah and stakeholder perspectives. International Journal of Islamic and Middle Eastern Finance and Management. https://doi.org/10.1108/IMEFM-07-2024-0343
- Moyn, S. (2023). Reconstructing Critical Legal Studies. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4531492
- Naro, W., Syatar, A., Amiruddin, M. M., Haq, I., Abubakar, A., & Risal, C. (2020). Shariah Assessment Toward the Prosecution of Cybercrime in Indonesia. International Journal of Criminilogy and Sociology, 9(1), 572–586.
- Oseni, U. A., Ayob, M. F., & Rashid, K. A. (2019). Legal issues in Sharīah-compliant home financing in Malaysia: A case study of a Bai Bithaman Ājil contract. In Emerging Issues in Islamic Finance Law and Practice in Malaysia. https://doi.org/10.1108/978-1-78973-545-120191016
- Ramachandran, J. (2024). Corporate tax policy, Shariah compliance and financial decisions: evidence from Malaysia. Managerial Finance, 50(5), 991–1016. https://doi.org/10.1108/MF-10-2022-0478
- Rapik, M. (2013). The Politics of Islamic Criminal Law in Indonesia (A Critical Analysis). In International Conference On Law, Business and …. artikel.ubl.ac.id. http://artikel.ubl.ac.id/index.php/iconlbg/article/viewFile/22/22
- Razak, M. I. A., Dali, N. A. M., Dhillon, G., & Manaf, A. W. A. (2021). Fintech in Malaysia: An appraisal to the need of shariah-compliant regulation. Pertanika Journal of Social Sciences and Humanities, 28(4). https://doi.org/10.47836/PJSSH.28.4.40
- Roisah, K., & Setiyono, J. (2019). PENERAPAN TRADEMARK DILUTION PADA PENEGAKAN PERLINDUNGAN HUKUM HAK MEREK TERKENAL DI INDONESIA. Law Reform: Jurnal Pembaharuan Hukum, 15(2). https://doi.org/10.14710/lr.v15i2.26188
- Samantaray, S., & Patro, S. (2018). The code of ecomysticism in Rabindranath tagore’s works: A critical appraisal. Trames, 22(3), 311–326. https://doi.org/10.3176/TR.2018.3.07
- Saputra, M. B. B., Heniyatun, H., Hakim, H. A., & Praja, C. B. E. (2021). The Roles of Local Governments in Accommodating the Registration of SME’s Product Trademarks. Amnesti Jurnal Hukum, 3(1). https://doi.org/10.37729/amnesti.v3i1.1227
- Schumann, P. L. (2001). A moral principles framework for human resource management ethics. Making Moral Decisions, 11, 93–111. https://doi.org/10.1007/978-94-011-9288-0_3
- Silva Junior, A. da, Martins-Silva, P. de O., Coelho, V. D., & Sousa, A. F. de. (2023). The corporate social responsibility pyramid: its evolution and the proposal of the spinner, a theoretical refinement. Social Responsibility Journal, 19(2). https://doi.org/10.1108/SRJ-05-2021-0180
- Sofian Al Hakim. (2019). Analytical Framwork In Studiy of Fatwas on Shariah Economics. AHKAM, 19(2), 315–330. https://doi.org/https://doi.org/10.15408/ajis.v19i2.12219
- Taufik, A. (2021). The Settlement Principles and Effectiveness of Divorce by Mediation of Islamic Civil Perspective: A Critical Review of The Supreme Court Regulation. Justicia Islamica, 18(1), 168–188.
- “Tisza”: Decision of the Supreme Court of Hungary (Kúria) 14 October 2020 – Case No. Pfv.IV.20.742/2019/6. (2021). IIC International Review of Intellectual Property and Competition Law, 52(10). https://doi.org/10.1007/s40319-021-01133-y
- Unger, R. M. (1983). The Critical Legal Studies Movement. Harvard Law Review, 96(3). https://doi.org/10.2307/1341032
- Wulandari, M. M., & Jati, B. K. H. (2023). Examining The Synergy between Al-Mizan Principle in Shariah Economics and Green Economy: A Legal Perspective. https://doi.org/10.2991/978-2-38476-164-7_111
- Zhao, Y. (2022). Breadwinning, migration, and nation-building: a critical scoping review of men, masculinities, and social change in post-Soviet Uzbekistan. NORMA, 17(2). https://doi.org/10.1080/18902138.2022.2026106
References
Abdul-Rahim, R. (2019). Impact of shariah-compliant status on firms’ decision to practice forex hedging. Journal of Islamic Accounting and Business Research, 10(5), 756–769. https://doi.org/10.1108/JIABR-06-2016-0076
Ahmad, M. (2019). Shariah view on consumption tax: Malaysian GST and SST as case studies. Malaysian Journal of Consumer and Family Economics, 22, 28–41. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85074767348&origin=inward
Ali Safa’at, M., & Istiqomah, M. (2022). CRITICAL LEGAL STUDIES (CLS): AN ALTERNATIVE FOR CRITICAL LEGAL THINKING IN INDONESIA. PETITA: JURNAL KAJIAN ILMU HUKUM DAN SYARIAH, 7(1). https://doi.org/10.22373/petita.v7i1.122
Alnori, F. (2023). Cash holdings and firm performance: empirical analysis from Shariah-compliant and conventional corporations. International Journal of Islamic and Middle Eastern Finance and Management, 16(3), 498–515. https://doi.org/10.1108/IMEFM-01-2022-0005
Amiruddin, M. M. (2022). Critical Review on Sharia Regulation of Halal Tourism and Its Contribution to Creative Economies. Mazahibuna. https://doi.org/10.24252/mh.vi.33522
Anas, N., Dahan, A. F. M., & Yaacob, Z. (2016). Basic principles of shariah: UiTM law foundation student’s attitude and perceptions. Jurnal Intelek. https://ir.uitm.edu.my/id/eprint/40375/
Ash-shidiqqi, E. A. (2021). Rule of Law dalam Perspektif Critical Legal Studies. Amnesti Jurnal Hukum, 3(1). https://doi.org/10.37729/amnesti.v3i1.895
Ayrapetov, N. A. (2022). Protection from Trademark Dilution. Actual Problems of Russian Law, 17(10). https://doi.org/10.17803/1994-1471.2022.143.10.176-182
Bedi, S., & Reibstein, D. (2020). Measuring trademark dilution by tarnishment. Indiana Law Journal, 95(3).
Bereskin, D. R. (2023). Trademark Dilution and Free Riding. In Trademark Dilution and Free Riding. https://doi.org/10.4337/9781035312405
Bunker, M. D. (2017). Diluting free expression: Statutory first amendment proxies in trademark dilution law. Communication Law and Policy, 22(4). https://doi.org/10.1080/10811680.2017.1364908
Bural, D. (2025). Protecting intellectual property rights in Türkiye: navigating legal and cultural dimensions. Crime, Law and Social Change, 83(1). https://doi.org/10.1007/s10611-024-10195-1
Carpenter, V., & Singh, L. (2023). Critical discourse analysis. In Researching and Analysing Business: Research Methods in Practice. https://doi.org/10.4324/9781003107774-17
Collotta, M., Champagne, P., Tomasoni, G., Alberti, M., Busi, L., & Mabee, W. (2019). Critical indicators of sustainability for biofuels: An analysis through a life cycle sustainabilty assessment perspective. Renewable and Sustainable Energy Reviews, 115. https://doi.org/10.1016/j.rser.2019.109358
Duhanic, I. (2024). The Artistic Use Defence in Trademark Dilution Cases – Hermès’ Legal Setback in Its Attempt to Prevent Others from Using Its Iconic Birkin Handbag. GRUR International, 73(5), 421–427. https://doi.org/10.1093/grurint/ikae012
Dwisvimiar, I. (2016). PENGATURAN DOKTRIN DILUSI MEREK SEBAGAI UPAYA PERLINDUNGAN HUKUM MEREK TERKENAL DI INDONESIA. Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada, 28(2). https://doi.org/10.22146/jmh.16720
Edo Segara Gustanto. (2022). Digital Marketing dalam Perspektif Hukum Islam: Pendekatan Maqashid Shariah Index. Tamaddun Journal of Islamic Studies, 1(1), 70–79. https://doi.org/10.55657/tajis.v1i1.27
Elta, Y. H. T., & Yoserwan, Y. (2023). Paradigma Critical Legal Studies Terhadap Asas Legalitas di dalam Sistem Hukum Pidana di Indonesia. UNES Law Review, 6(1).
El-Tobgui, C. S. (2023). Reviews The Anthropology of Islamic Law: Education, Ethics, and Legal Interpretation at Egypt’s Al-Azhar. Journal of the American Oriental Society, 143(1), 217–219. https://doi.org/10.7817/jaos.143.1.2023.r0001
Ghose, A., & Aamir Ali, S. M. (2021). Dynamics of Trademark Dilution: Issues and Challenges in India and USA. Kathmandu School of Law Review. https://doi.org/10.46985/kslr.v8i2.2150
Hajiha, Z., & Rajabdorri, H. (2024). The Relationship between Islamic Work Ethics and Professional Ethics in Accounting Instructors. Islam & Management.
Hasim, H. F. A., Ariffin, N. M., & Zakaria, M. Z. (2019). Strategic management system framework in Shariah compliant hotel in Malaysia. International Journal of Advanced Trends in Computer Science and Engineering, 8(1.6 Special Issue), 416–423. https://doi.org/10.30534/ijatcse/2019/6081.62019
Herman, S., & Mohd Yusop, M. M. Bin. (2021). Revisiting An Islamic Approach to Humanities: A Critical Review. AL-FALAH : Journal of Islamic Economics, 6(1). https://doi.org/10.29240/alfalah.v6i1.2904
Juego, B. (2018). The institutions of authoritarian neoliberalism in Malaysia: A critical review of the development agendas under the regimes of Mahathir, Abdullah, and Najib. Austrian Journal of South-East Asian Studies, 11(1). https://doi.org/10.14764/10.ASEAS-2018.1-4
Kareem, O., Aliyu, O. A., & Salimon, M. G. (2025). Does the Islamic work ethic moderate the relationship between organizational culture and enterprise performance? Journal of Small Business and Enterprise Development. https://doi.org/10.1108/JSBED-11-2022-0480
McKoski, R. J. (2010). Reestablishing Actual Impartiality as the Fundamental Value of Judicial Ethics: Lessons from Big Judge Davis. Ky. LJ, 99, 259.
Mo, S., Feng, W., Huang, M., Feng, S., Wang, Z., & Li, Y. (2025). Two-factor authentication for intellectual property transactions based on improved zero-knowledge proof. Scientific Reports, 15(1). https://doi.org/10.1038/s41598-025-89597-7
Mohd Zain, F. A., Wan Abdullah, W. A., Muhamad Nasir, M. N., & Hassan, M. F. (2025). Development of a comprehensive sustainability performance index for takaful operators: integrating Maqasid Al-Shariah and stakeholder perspectives. International Journal of Islamic and Middle Eastern Finance and Management. https://doi.org/10.1108/IMEFM-07-2024-0343
Moyn, S. (2023). Reconstructing Critical Legal Studies. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4531492
Naro, W., Syatar, A., Amiruddin, M. M., Haq, I., Abubakar, A., & Risal, C. (2020). Shariah Assessment Toward the Prosecution of Cybercrime in Indonesia. International Journal of Criminilogy and Sociology, 9(1), 572–586.
Oseni, U. A., Ayob, M. F., & Rashid, K. A. (2019). Legal issues in Sharīah-compliant home financing in Malaysia: A case study of a Bai Bithaman Ājil contract. In Emerging Issues in Islamic Finance Law and Practice in Malaysia. https://doi.org/10.1108/978-1-78973-545-120191016
Ramachandran, J. (2024). Corporate tax policy, Shariah compliance and financial decisions: evidence from Malaysia. Managerial Finance, 50(5), 991–1016. https://doi.org/10.1108/MF-10-2022-0478
Rapik, M. (2013). The Politics of Islamic Criminal Law in Indonesia (A Critical Analysis). In International Conference On Law, Business and …. artikel.ubl.ac.id. http://artikel.ubl.ac.id/index.php/iconlbg/article/viewFile/22/22
Razak, M. I. A., Dali, N. A. M., Dhillon, G., & Manaf, A. W. A. (2021). Fintech in Malaysia: An appraisal to the need of shariah-compliant regulation. Pertanika Journal of Social Sciences and Humanities, 28(4). https://doi.org/10.47836/PJSSH.28.4.40
Roisah, K., & Setiyono, J. (2019). PENERAPAN TRADEMARK DILUTION PADA PENEGAKAN PERLINDUNGAN HUKUM HAK MEREK TERKENAL DI INDONESIA. Law Reform: Jurnal Pembaharuan Hukum, 15(2). https://doi.org/10.14710/lr.v15i2.26188
Samantaray, S., & Patro, S. (2018). The code of ecomysticism in Rabindranath tagore’s works: A critical appraisal. Trames, 22(3), 311–326. https://doi.org/10.3176/TR.2018.3.07
Saputra, M. B. B., Heniyatun, H., Hakim, H. A., & Praja, C. B. E. (2021). The Roles of Local Governments in Accommodating the Registration of SME’s Product Trademarks. Amnesti Jurnal Hukum, 3(1). https://doi.org/10.37729/amnesti.v3i1.1227
Schumann, P. L. (2001). A moral principles framework for human resource management ethics. Making Moral Decisions, 11, 93–111. https://doi.org/10.1007/978-94-011-9288-0_3
Silva Junior, A. da, Martins-Silva, P. de O., Coelho, V. D., & Sousa, A. F. de. (2023). The corporate social responsibility pyramid: its evolution and the proposal of the spinner, a theoretical refinement. Social Responsibility Journal, 19(2). https://doi.org/10.1108/SRJ-05-2021-0180
Sofian Al Hakim. (2019). Analytical Framwork In Studiy of Fatwas on Shariah Economics. AHKAM, 19(2), 315–330. https://doi.org/https://doi.org/10.15408/ajis.v19i2.12219
Taufik, A. (2021). The Settlement Principles and Effectiveness of Divorce by Mediation of Islamic Civil Perspective: A Critical Review of The Supreme Court Regulation. Justicia Islamica, 18(1), 168–188.
“Tisza”: Decision of the Supreme Court of Hungary (Kúria) 14 October 2020 – Case No. Pfv.IV.20.742/2019/6. (2021). IIC International Review of Intellectual Property and Competition Law, 52(10). https://doi.org/10.1007/s40319-021-01133-y
Unger, R. M. (1983). The Critical Legal Studies Movement. Harvard Law Review, 96(3). https://doi.org/10.2307/1341032
Wulandari, M. M., & Jati, B. K. H. (2023). Examining The Synergy between Al-Mizan Principle in Shariah Economics and Green Economy: A Legal Perspective. https://doi.org/10.2991/978-2-38476-164-7_111
Zhao, Y. (2022). Breadwinning, migration, and nation-building: a critical scoping review of men, masculinities, and social change in post-Soviet Uzbekistan. NORMA, 17(2). https://doi.org/10.1080/18902138.2022.2026106
