محتوى المقالة الرئيسية
الملخص
In the ever-growing digital era, zakat management institutions are required to adapt to modern society's communication and transaction patterns. BAZNAS Enrekang Regency responds to this dynamic by utilizing social media and digital platforms as a strategic means to increase zakat collection.
This research aims to identify innovations and strategies implemented by BAZNAS Enrekang in collecting zakat through social media, as well as evaluate its effectiveness in increasing muzakki participation. Using a descriptive qualitative approach, data was collected through observation, documentation, and in-depth interviews with resource persons who play a direct role in the implementation of the digitalization strategy, including social media managers and institutional leaders.
The results of the study show that BAZNAS Enrekang actively uses various social media such as Instagram, TikTok, YouTube, and WhatsApp chatbots to disseminate information, zakat education, and activity reports. The use of QRIS is also an innovative solution in facilitating digital zakat payments. This strategy has been proven to be able to increase digital interaction, build public trust, and expand the reach of information. However, obstacles such as limited human resources and documentation tools are still challenges that need to be overcome. Overall, digitalization at BAZNAS Enrekang not only contributes to increasing zakat collection, but also strengthens transparency and accountability in zakat management at the regional level, making it a relevant example of adaptation in the midst of today's digital transformation.
الكلمات المفتاحية
Sharia Accounting
Zakat Fund
Social Media
تفاصيل المقالة
المراجع
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Al-Qur'an Al-Karim
Abdul Hamid, Damirah. "The Effectiveness of Zakat and Islamic Social Finance Management in Enhancing the Economic Well-Being of the Prepare City Community." International Journal 9, no. 10 (2023).
Alyusi. Social Media: Interaction, Identification, and Social Capital. Jakarta, 2021.
Astuti, Nurkidam, and Zulfah. "Zakat Management System ( Baznas ) in Improving the Welfare of the Community of Enrekang District." Journal of Da'wah Management Studies, 2021, 1–10.
Ayunita, Ainun, Ardi Saputra, and Azizah Husin. "Journal of Innovative Learning Circles" 5 (2024): 89–98.
Bagas Fajri Pradana. "Social Media-Based Fundrasing Strategy in the Collection of Zakat, Infak and Alms Funds at the National Amil Zakat Institution Al-Irsyad Purwokerto" 2, no. 6 (2023): 24–29.
BAZNAS National Amil Zakat Agency. Zakat Management Laboratory Standards. Jakarta: Center for Strategic Studies-National Amil Zakat Agency (BAZNAS puskas), 2021.
Dr.Rulli Nasrullah, M. Social Media Communication, Culture, and Sociotechnology Perspectives. Bandung, 2022.
Fransiska, I. "Strategies for the Utilization of Online Platforms as a Media for Collecting Zakat During the Covid-19 Pandemic: Case Study of BAZNAS Rokan Hilir Regency, Riau," 2021.
Hasan, M.Ali. "Efforts to Use Social Media in Increasing Public Awareness of Paying Zakat Mal," 2021, 6.
Herman. "Communication Strategies for Zakat, Infaq, and Alms Management (ZIS) through Social Media," 2021, 38.
Ismail, Ahmad Satori, and et al. Indonesian Contextual Zakat Fiqh. Central Jakarta: National Amil Zakat Agency, 2021.
Kaplan, A.M., & Haenlein, M. "User of the World, Unite! The Challenges and Challenges of Social Media.," 2010.
Gaddafi, Muammar, Saparuddin Siregar, Muhamad Yamin Noch, S A Nurlaila, Si Hendra Harmain, Pd Sumartono, Ak Editor, and Arfan Ikhsan. Syriac Accounting Puts Islamic Sharia Values in Accounting, 2020.
Lexy J. Moleong. Qualitative Research Methodology. Bandung: Remaja Rosdakarya, 2021.
Mas'udi, Masdar Farid. "Integration of zakat and taxes in realizing community welfare." Journal of Islamic Economics 5, no. 2 (2021): 123–35.
MASYITAH RIVANI. "Zakat Campaign Through Social Media," 2022, 40.
Miles, M.B. and Huberman, A.M. Qualitative Data Analysis. Jakarta: University of Indonesia Press, 1992.
Muhaemin Nabir. Iwan Wahyuddin, Sahrani. "The Role of Zakat Accounting at the Head Office of the Indonesian Foundation Bandung." Journal of Financial Institutions 2, no. 2 (2020): 11–20.
Muhammad Abu Zahra. Zakat in a Social Perspective. Jakarta: Pustaka Firdaus, 2022.
Muin, Rahmawati. Zakat Management Management. Gowa: Pusaka Almaida, 2021.
Narbuko, Cholid, and Abu Achmadi. Research Methodology. Jakarta: Bumi Aksara, 2013.
Nur Alam Bakhtir and Ale Abdullah. Practical Guide to Zakat, Infak and Shadaqah. Jakarta: : BAZNAS (BAZIS) DKI JAKARTA Gd. ., 2023.
Nurhamida, Mahsyar Idris, Syahriyah Semaun. "Introduction to Sharia Management." Religion Education Social Laa Roiba Journal 6, no. 4 (2024).
Rifdaningsi, and Mukhtar yunus. "Analysis of Management Strategy for the Use of Instagram Social Media as a Media for Zakat, Infaq, and Alms Information (Study on Instagram Account Followers @lazismu_sragen)." Journal of Islamic Studies and Society 1, no. 1 (2022): 34.
Saefullah. Zakat Management: Theory and Practice. Jakarta, 2022.
Setiawan, Suci. "Promotion Strategy Through Social Media at Lazis-Nu Ponorogo Regency in Improving Fundraising Efficiency," 2024.
Shirky, Clay. Here Comes Everybody: The Power of Organizing Without Organizations. The Penguin Press, 2021.
Sugiyono. Quantitative, qualitative, and R&D research methods. Bandung: Alfabeta, 2018.
Wahyuni, Rahman Ambo Masse, and Rukiah. "The Concept of Justice in Agricultural Zakat and Professional Zakat." BANCO: Journal of Sharia Management and Banking 1, no. 2 (2020): 89–101. https://doi.org/10.35905/banco.v1i2.1336.
Yayat Sudrajat, Andi Muh.Ilham Jaya. "The Utilization of Zakat Funds by the National Amil Zakat Agency in the Empowerment of the Poor in Bantaeng Regency, South Sulawesi Province," 2020.
Zakat, Ministry of Religion of the Republic of Indonesia Directorate of Islamic Community Guidance Directorate of Empowerment. Practical Zakat Guide. Jakarta: Ministry of Religion of the Republic of Indonesia, 2020.
Zulkiflil. Practical Guide to Understanding Zakat Infaq, Shadaqah, Waqf and Taxes. KALIMEDIA, 2020.
المراجع
Al-Qur'an Al-Karim
Abdul Hamid, Damirah. "The Effectiveness of Zakat and Islamic Social Finance Management in Enhancing the Economic Well-Being of the Prepare City Community." International Journal 9, no. 10 (2023).
Alyusi. Social Media: Interaction, Identification, and Social Capital. Jakarta, 2021.
Astuti, Nurkidam, and Zulfah. "Zakat Management System ( Baznas ) in Improving the Welfare of the Community of Enrekang District." Journal of Da'wah Management Studies, 2021, 1–10.
Ayunita, Ainun, Ardi Saputra, and Azizah Husin. "Journal of Innovative Learning Circles" 5 (2024): 89–98.
Bagas Fajri Pradana. "Social Media-Based Fundrasing Strategy in the Collection of Zakat, Infak and Alms Funds at the National Amil Zakat Institution Al-Irsyad Purwokerto" 2, no. 6 (2023): 24–29.
BAZNAS National Amil Zakat Agency. Zakat Management Laboratory Standards. Jakarta: Center for Strategic Studies-National Amil Zakat Agency (BAZNAS puskas), 2021.
Dr.Rulli Nasrullah, M. Social Media Communication, Culture, and Sociotechnology Perspectives. Bandung, 2022.
Fransiska, I. "Strategies for the Utilization of Online Platforms as a Media for Collecting Zakat During the Covid-19 Pandemic: Case Study of BAZNAS Rokan Hilir Regency, Riau," 2021.
Hasan, M.Ali. "Efforts to Use Social Media in Increasing Public Awareness of Paying Zakat Mal," 2021, 6.
Herman. "Communication Strategies for Zakat, Infaq, and Alms Management (ZIS) through Social Media," 2021, 38.
Ismail, Ahmad Satori, and et al. Indonesian Contextual Zakat Fiqh. Central Jakarta: National Amil Zakat Agency, 2021.
Kaplan, A.M., & Haenlein, M. "User of the World, Unite! The Challenges and Challenges of Social Media.," 2010.
Gaddafi, Muammar, Saparuddin Siregar, Muhamad Yamin Noch, S A Nurlaila, Si Hendra Harmain, Pd Sumartono, Ak Editor, and Arfan Ikhsan. Syriac Accounting Puts Islamic Sharia Values in Accounting, 2020.
Lexy J. Moleong. Qualitative Research Methodology. Bandung: Remaja Rosdakarya, 2021.
Mas'udi, Masdar Farid. "Integration of zakat and taxes in realizing community welfare." Journal of Islamic Economics 5, no. 2 (2021): 123–35.
MASYITAH RIVANI. "Zakat Campaign Through Social Media," 2022, 40.
Miles, M.B. and Huberman, A.M. Qualitative Data Analysis. Jakarta: University of Indonesia Press, 1992.
Muhaemin Nabir. Iwan Wahyuddin, Sahrani. "The Role of Zakat Accounting at the Head Office of the Indonesian Foundation Bandung." Journal of Financial Institutions 2, no. 2 (2020): 11–20.
Muhammad Abu Zahra. Zakat in a Social Perspective. Jakarta: Pustaka Firdaus, 2022.
Muin, Rahmawati. Zakat Management Management. Gowa: Pusaka Almaida, 2021.
Narbuko, Cholid, and Abu Achmadi. Research Methodology. Jakarta: Bumi Aksara, 2013.
Nur Alam Bakhtir and Ale Abdullah. Practical Guide to Zakat, Infak and Shadaqah. Jakarta: : BAZNAS (BAZIS) DKI JAKARTA Gd. ., 2023.
Nurhamida, Mahsyar Idris, Syahriyah Semaun. "Introduction to Sharia Management." Religion Education Social Laa Roiba Journal 6, no. 4 (2024).
Rifdaningsi, and Mukhtar yunus. "Analysis of Management Strategy for the Use of Instagram Social Media as a Media for Zakat, Infaq, and Alms Information (Study on Instagram Account Followers @lazismu_sragen)." Journal of Islamic Studies and Society 1, no. 1 (2022): 34.
Saefullah. Zakat Management: Theory and Practice. Jakarta, 2022.
Setiawan, Suci. "Promotion Strategy Through Social Media at Lazis-Nu Ponorogo Regency in Improving Fundraising Efficiency," 2024.
Shirky, Clay. Here Comes Everybody: The Power of Organizing Without Organizations. The Penguin Press, 2021.
Sugiyono. Quantitative, qualitative, and R&D research methods. Bandung: Alfabeta, 2018.
Wahyuni, Rahman Ambo Masse, and Rukiah. "The Concept of Justice in Agricultural Zakat and Professional Zakat." BANCO: Journal of Sharia Management and Banking 1, no. 2 (2020): 89–101. https://doi.org/10.35905/banco.v1i2.1336.
Yayat Sudrajat, Andi Muh.Ilham Jaya. "The Utilization of Zakat Funds by the National Amil Zakat Agency in the Empowerment of the Poor in Bantaeng Regency, South Sulawesi Province," 2020.
Zakat, Ministry of Religion of the Republic of Indonesia Directorate of Islamic Community Guidance Directorate of Empowerment. Practical Zakat Guide. Jakarta: Ministry of Religion of the Republic of Indonesia, 2020.
Zulkiflil. Practical Guide to Understanding Zakat Infaq, Shadaqah, Waqf and Taxes. KALIMEDIA, 2020.
Abdul Hamid, Damirah. "The Effectiveness of Zakat and Islamic Social Finance Management in Enhancing the Economic Well-Being of the Prepare City Community." International Journal 9, no. 10 (2023).
Alyusi. Social Media: Interaction, Identification, and Social Capital. Jakarta, 2021.
Astuti, Nurkidam, and Zulfah. "Zakat Management System ( Baznas ) in Improving the Welfare of the Community of Enrekang District." Journal of Da'wah Management Studies, 2021, 1–10.
Ayunita, Ainun, Ardi Saputra, and Azizah Husin. "Journal of Innovative Learning Circles" 5 (2024): 89–98.
Bagas Fajri Pradana. "Social Media-Based Fundrasing Strategy in the Collection of Zakat, Infak and Alms Funds at the National Amil Zakat Institution Al-Irsyad Purwokerto" 2, no. 6 (2023): 24–29.
BAZNAS National Amil Zakat Agency. Zakat Management Laboratory Standards. Jakarta: Center for Strategic Studies-National Amil Zakat Agency (BAZNAS puskas), 2021.
Dr.Rulli Nasrullah, M. Social Media Communication, Culture, and Sociotechnology Perspectives. Bandung, 2022.
Fransiska, I. "Strategies for the Utilization of Online Platforms as a Media for Collecting Zakat During the Covid-19 Pandemic: Case Study of BAZNAS Rokan Hilir Regency, Riau," 2021.
Hasan, M.Ali. "Efforts to Use Social Media in Increasing Public Awareness of Paying Zakat Mal," 2021, 6.
Herman. "Communication Strategies for Zakat, Infaq, and Alms Management (ZIS) through Social Media," 2021, 38.
Ismail, Ahmad Satori, and et al. Indonesian Contextual Zakat Fiqh. Central Jakarta: National Amil Zakat Agency, 2021.
Kaplan, A.M., & Haenlein, M. "User of the World, Unite! The Challenges and Challenges of Social Media.," 2010.
Gaddafi, Muammar, Saparuddin Siregar, Muhamad Yamin Noch, S A Nurlaila, Si Hendra Harmain, Pd Sumartono, Ak Editor, and Arfan Ikhsan. Syriac Accounting Puts Islamic Sharia Values in Accounting, 2020.
Lexy J. Moleong. Qualitative Research Methodology. Bandung: Remaja Rosdakarya, 2021.
Mas'udi, Masdar Farid. "Integration of zakat and taxes in realizing community welfare." Journal of Islamic Economics 5, no. 2 (2021): 123–35.
MASYITAH RIVANI. "Zakat Campaign Through Social Media," 2022, 40.
Miles, M.B. and Huberman, A.M. Qualitative Data Analysis. Jakarta: University of Indonesia Press, 1992.
Muhaemin Nabir. Iwan Wahyuddin, Sahrani. "The Role of Zakat Accounting at the Head Office of the Indonesian Foundation Bandung." Journal of Financial Institutions 2, no. 2 (2020): 11–20.
Muhammad Abu Zahra. Zakat in a Social Perspective. Jakarta: Pustaka Firdaus, 2022.
Muin, Rahmawati. Zakat Management Management. Gowa: Pusaka Almaida, 2021.
Narbuko, Cholid, and Abu Achmadi. Research Methodology. Jakarta: Bumi Aksara, 2013.
Nur Alam Bakhtir and Ale Abdullah. Practical Guide to Zakat, Infak and Shadaqah. Jakarta: : BAZNAS (BAZIS) DKI JAKARTA Gd. ., 2023.
Nurhamida, Mahsyar Idris, Syahriyah Semaun. "Introduction to Sharia Management." Religion Education Social Laa Roiba Journal 6, no. 4 (2024).
Rifdaningsi, and Mukhtar yunus. "Analysis of Management Strategy for the Use of Instagram Social Media as a Media for Zakat, Infaq, and Alms Information (Study on Instagram Account Followers @lazismu_sragen)." Journal of Islamic Studies and Society 1, no. 1 (2022): 34.
Saefullah. Zakat Management: Theory and Practice. Jakarta, 2022.
Setiawan, Suci. "Promotion Strategy Through Social Media at Lazis-Nu Ponorogo Regency in Improving Fundraising Efficiency," 2024.
Shirky, Clay. Here Comes Everybody: The Power of Organizing Without Organizations. The Penguin Press, 2021.
Sugiyono. Quantitative, qualitative, and R&D research methods. Bandung: Alfabeta, 2018.
Wahyuni, Rahman Ambo Masse, and Rukiah. "The Concept of Justice in Agricultural Zakat and Professional Zakat." BANCO: Journal of Sharia Management and Banking 1, no. 2 (2020): 89–101. https://doi.org/10.35905/banco.v1i2.1336.
Yayat Sudrajat, Andi Muh.Ilham Jaya. "The Utilization of Zakat Funds by the National Amil Zakat Agency in the Empowerment of the Poor in Bantaeng Regency, South Sulawesi Province," 2020.
Zakat, Ministry of Religion of the Republic of Indonesia Directorate of Islamic Community Guidance Directorate of Empowerment. Practical Zakat Guide. Jakarta: Ministry of Religion of the Republic of Indonesia, 2020.
Zulkiflil. Practical Guide to Understanding Zakat Infaq, Shadaqah, Waqf and Taxes. KALIMEDIA, 2020.