Main Article Content
Abstract
This study aims to identify and measure the effect of Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying of Raden Intan Lampung State Islamic University Students at Lazada.co.id and help in detailing how much the independent variable is related or affects the dependent variable. This research uses quantitative methods by collecting primary data through online questionnaire distribution using the Google Form platform. The population focus of this research is students of Raden Intan Lampung State Islamic University who have made purchases at Lazada.co.id, using a sample of 91 respondents and selected through non probability sampling. Specifically the purposive sampling technique, which allows researchers to select samples based on certain considerations, so as to ensure that the selected sample represents the relevant variations in the population. The results in this study indicate that Hedonic Shopping Motivation (X1) shows a positive but insignificant effect on Impulse Buying (Y). Meanwhile, Shopping Lifestyle (X2) shows a positive and significant influence on Impulse Buying (Y).
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References
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References
Hidayat, Rahmat, and Inggit Kusni Tryanti. “Pengaruh Fashion Involvement Dan Shopping Lifestyle Terhadap Impulsive Buying Mahasiswa Politeknik Negeri Batam.” Journal of Applied Business Administration 2, no. 2 (2018): 174–80.
Hilaliyah, Sari Atul, Wanda Wahidah, and Novi Ayu Wulandari. “Pengaruh Hedonic Shopping Motives Dan Shopping Lifestyle Terhadap Impulse Buying Konsumen Buttonscraves.” Akuntabel : Jurnal Akuntansi Dan Keuangan 20, no. 2 (2023): 210–18.
Imbayani, I Gusti Ayu, and Ni Nyoman Ari Novarini. “Pengaruh Shopping Lifestyle, Fashion Involvement Dan Positive Emotion Terhadap Impulse Buying Behavior.” Jurnal Ilmiah Manajemen & Bisnis Volume 3, no. 2 (2018): 199–210.
Kosyu, Dayang Asning, Kadarisman Hidayat, and Yusri Abdillah. “Pengaruh Hedonic Shopping Motives Terhadap Shopping Lifestyle Dan Impulse Buying (Survei Pada Pelanggan Outlet Stradivarius Di Galaxy Mall Surabaya).” Jurnal Administrasi Bisnis (JAB)|Vol 14, no. 2 (2014): 1–7.
Mamuaya, Nova Christian Immanuel. Faktor Situasional, Atmosfir Toko, Promosi Penjualan, Motivasi Belanja Hedonik Pada Pembelian Impulsif Konsumen. Sumatera Barat: Cv. Azka Pustaka, 2021.
Prasetia, Khalid Hamzah. “Pengaruh Hedonic Shopping Motivation, Promotion, Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee (Studi Empiris Pada Mahasiswa UMMagelang).” Skripsi : Universitas Muhammadiyah Magelang, 2020.
Putri, Prity Arlia. “Pengaruh Sales Promotion, Hedonic Shopping, Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pelanggan E-Commerce Shopee Di Kecamatan Medan Sunggal,” 2023.
Sani, Amar, and Andi Hafidah. “Pengaruh Shopping Life Style Dan Fashion Involvment Teradap Impulse Buying Behevior Masyarakat High Income Makassar.” Jurnal Ilmiah Ecosystem 20, no. 3 (2020): 231–38.
Sugiyono. Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung: alfabeta, 2013.
Umboh, Zefanya, Lisbeth Mananeke, and Reitty Samadi. “Pengaruh Shopping Lifestyle , Fashion Involvement Dan Sales Promotion Terhadap Impulse Buying Behaviour Konsumen Wanita Di MTC Manado.” Jurnal EMBA 6, no. 3 (2018): 1638–47.
Wahyuni, Reni Suci, and Harini Abrilia Setyawati. “Pengaruh Sales Promotion, Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada E-Commerce Shopee.” Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA) 2, no. 2 (2020): 144–54.