THE ROLE OF LOCAL GOVERNMENT IN INCREASING TOURISM VISITS IN PINRANG DISTRICT

Abstract

This study discusses the role of the Department of Tourism, Youth and Sports in Increasing Tourist Visits in Pinrang Regency (1) To examine the efforts of the Department of Tourism, Youth and Sports in increasing Tourist Visits in Pinrang Regency (2) To find out how the sharia economic review of the Efforts of the Department of Tourism, Youth and Sports in Increasing Tourist Visits in Pinrang Regency. The type of research used is a qualitative approach and uses primary and secondary data types obtained from observation, interviews, and documentation. This research was conducted on January 17-February 2023. The results of this study indicate that the role of the government of the Department of Tourism, Youth and Sports of Pinrang Regency in promoting the potential of sharia tourism in the city of Pinrang. This also highlights the importance of media promotion strategies, such as Facebook, Instagram and other social media. The review of sharia economics in expanding the halal industrial area in Pinrang Regency is a tourism concept that can be seen from halal food, places of worship, and hotels that provide facilities for tourists.