STRATEGY OF TOURISM OFFICE ON PROMOTION AND DEVELOPMENT OF TONGKE-TONGKE MANGROVE FOREST IN EAST SINJAI

Abstract

This study discusses the promotion strategy of the Tourism Office in the development of the East Sinjai Tongke-tongke Mangrove Forest. The aim of this study is to determine how the Tourism Office's promotion strategy and form of development towards the Tongke-tongke East Sinjai mangrove forest tourism object, as well as what sharia indicators are owned by the tourism object. This study used field research, and the data in this study were obtained from both primary and secondary sources. Data collection techniques used are observation, interviews and documentation. The research method uses qualitative methods. The results of this study indicate that the promotional strategies used are advertising, sales promotion, and direct marketing. The form of development model used at the Tongke-Tongke East Sinjai Mangrove Tourism object, namely community participation and collaboration with the local government, and the Ministry of Fisheries and Maritime Affairs of the Republic of Indonesia, and other stakeholders, is evident in the award given directly by the President of the Republic of Indonesia to one of the pioneers mangrove forest in Tongke-Tongke Village. Sharia indicators owned by the Tongke-Tongke mangrove tourism object promoted by the Tourism Office, namely in meeting the needs of facilities and services for Muslim tourists, namely halal food available, facilities that make it easier to worship such as mosques, prayer rooms, and washing facilities, available services for Muslim tourists, available services for Muslim tourists There are various halal food dishes such as somai, pop noodles, bread, and others to satisfy the needs of tourists, as well as ticketing services for all women and those wearing the hijab.