IMPACT OF THE COVID-19 PANDEMIC ON THE BUSINESS OF THE HAJJ AND UMRAH TRAVEL BUREAUS IN PINRANG REGENCY

Abstract

This study discusses the impact of the Covid-19 Pandemic on Hajj and Umrah Travel Bureau Businesses, Hajj and Umrah Travel Bureau Business revenues and the strategies of Hajj and Umrah Travel Bureau companies in conducting business during the Covid-19 Pandemic. The type of research used is qualitative by using a research approach, namely field research, types of primary and secondary data obtained by observation, interviews, and documentation. While the data processing techniques are observation techniques, interview techniques (interviews), and documentation techniques. The results of this study indicate that 1) The impact of the Covid-19 Pandemic in Office Administration Routine activities at the Hajj and Umrah Travel Bureau Business in Pinrang Regency has really made the business of the company experience layoffs and even temporary closures. 2) The impact of Covid-19 on the revenue of the Hajj and Umrah Travel Bureau as a result of this Pandemic The company suffered a lot of losses. 3) The company's strategy for the Hajj and Umrah Travel Bureau of Pinrang Regency in carrying out Business during the Covid-19 Pandemic, the company owners carried out various strategies in promotion so that the business could continue despite many obstacles.