MENRALO BEACH TOURISM DEVELOPMENT STRATEGY

Abstract

The purpose of this study was to determine the development strategy carried out by Menralo in developing sharia tourism, to find out the supporting and inhibiting factors in improving the strategy for developing sharia tourism objects at Menralo Beach. This study uses a qualitative method with a phenomenological approach, while the research location is Menralo Beach, Pinrang district. Primary data in this study were obtained from interviews with informants who are managers of Menralo Beach, visitors and local residents. Secondary data is obtained from the results of previous studies that support research and from other references such as books and articles. This type of research is field research, namely research whose object is about symptoms or events that occur in society. The results of the study show that the form of development carried out by the management of Menralo Beach is development in stages, starting from the construction of a prayer room, villas and water parks. The supporting factors in promoting the development of Menralo Beach marine tourism are the potential for sharia tourism and government support. The obstacles are infrastructure, limited budget, lack of participation and awareness. The efforts to implement Menralo Beach in developing sharia tourism are (1) developing facilities and infrastructure in the form of providing sharia lodging and providing food that is maintained as halal with a halal certificate from the MUI. (2) Increasing promotional activities with a chain system, as well as carrying out sharia tourism awareness movements for the people of Pinrang city.