PERCEPTIONS OF CULINARY BUSINESS ENTERPRISES HALAL LABEL CERTIFICATION IN MAKASSAR CITY

Abstract

The city of Makassar as one of the famous halal culinary center cities which is visited by many domestic (Nusantara) and foreign tourists makes the city of Makassar have to implement halal tourism supported by various facilities in the form of halal label certification so that the indicator of fulfillment as a halal culinary center remains, there are problems that in this research is how the implementation and the resulting impact of halal label certification, so with this what are the perceptions of culinary business actors and various perceptions of implementing halal label certification in the city of Makassar. The purpose of this research is to be able to find out how important implementation is and what impacts are felt from implementing halal label certification in various business fields, especially in the tourism industry and to find out how knowledgeable business actors are about halal certification whether it is an obligation, a necessity or an option. . In research using descriptive qualitative research methods, with field research data collection techniques. The research was conducted by interviewing and observing hotels and restaurants in the city of Makassar with the provisions that hotels and restaurants have a fixed place and are visited by both domestic and foreign tourists and a good layout. The results of the study can be stated that the awareness of restaurant/restaurant businesses or hotels that implement a Muslim friendly system for their halal restaurants and kitchens realizes how important halal certification is, where this halal label certification is a necessity to support business and increase tourist visits. as well as promotional material for a business. So it can be concluded that with the positive benefits and impacts resulting from this halal label certification, it is hoped that it can be implemented in various business lines in the city of Makassar.