IMPLEMENTATION OF GRAND SAOTA SHARIA HOTEL MARKETING MIX IN INCREASING THE NUMBER OF VISITOR

Abstract

Optimal marketing strategies can increase the number of visitors. However, several problems in the Grand Saota Syariah Hotel's marketing strategy. Firstly, there is no official website for the Grand Saota Syariah Hotel. Secondly, there is no price promotion banner from the Grand Saota Syariah Hotel. This research aims to determine the application of the marketing mix for the Grand Saota Syariah Hotel, as well as the marketing strategy for the Grand Saota Syariah Hotel to attract non-Muslim consumers. This type of research is descriptive qualitative research to describe the situation at the Syariah Grand Saota Hotel. Types of primary and secondary data obtained through observation, interviews, documentation studies, and reading sources. The results of the marketing strategy research for the Grand Saota Syariah Hotel show 1) the application of the marketing mix consisting of seven Ps (7Ps), namely: Product, Price, Promotion, Place, Process, People, and Physical Evidence, the product offers the principle of service to the community. However, in the name of competition prices, the Grand Saota Syariah Hotel considers the prices of other hotels in Soppeng City so that customers or guests do not move to the hotel.