MANAGEMENT STRATEGIES TO INCREASING TOURIST VISITS AT THE BHAYANGKARA WATERBOOM IN PINRANG (Sharia Tourism Analysis)

SHARIA TOURISM

Abstract

This research focuses on management strategies to increase tourist visits to the Bhayangkara Pinrang Waterboom (Sharia Tourism Analysis). The background of this research is the need to understand how managers can utilize the principles of Sharia tourism to attract more visitors to the tourist destination. The purpose of this study is to identify effective strategies in implementing Sharia tourism that can increase the number of tourist visits. This research method employed a qualitative approach, with data collection techniques including in-depth interviews with the management of the Bhayangkara Pinrang Waterboom and field observations. The data obtained were analyzed using descriptive analysis techniques to explore the strategies implemented and their impact on tourist visits. The research results show that the application of sharia tourism principles, such as providing several sharia-compliant facilities, organizing family-friendly activity schedules, and promoting activities based on Islamic values, has positively contributed to increasing tourist visits. Furthermore, marketing strategies utilizing social media and collaborating with local communities have also proven effective in attracting tourists. This study recommends that managers continue to implement and develop these principles to achieve optimal results.