OPTIMIZATION OF DIGITAL PLATFORMS TO IMPROVE PROMOTION OF THE HABIBIE AINUN MONUMENT TOURIST ATTRACT IN PAREPARE CITY

Abstract

The Industrial Revolution 4.0 phenomenon has encouraged tourist destinations, including the Habibie Ainun Monument in Parepare City, to optimize digital-based information to enhance their appeal and visitor experience. This study aims to analyze and describe visitor perceptions of the availability and quality of digital information at the Habibie Ainun Monument. The research method used was a quantitative descriptive survey approach, involving a randomly selected sample of visitors to collect primary data through questionnaires. The results indicate that, in general, visitor perceptions of digital information at the Habibie Ainun Monument are quite good, but there is an urgent need for more comprehensive, centralized, and interactive information, particularly through the development of an official website or integrated mobile application. The lack of an integrated digital information center is a key consideration in the perception assessment. Practically, these findings provide concrete recommendations for tourism stakeholders, particularly in Parepare City, in developing more effective digital content and platform development strategies. They also contribute academically to the literature on tourism studies and destination management in the context of digital adaptation in Indonesia.