THE INFLUENCE OF HALAL DESTINATION ATTRIBUTES AND PERCEIVED VALUE ON TOURIST SATISFACTION IN TANAH DATAR DISTRIC

Abstract

This research began with indications of dissatisfaction felt by tourists at tourist destinations in Tanah Datar Regency.  Therefore, the focus of this research is to analyze the influence of halal destination attributes and perceived value on tourist satisfaction in Tanah Datar Regency. The research approach used is quantitative descriptive with a focus on cause and effect relationships. This research focuses on Muslim tourists who have visited or are currently visiting tourist destinations in Tanah Datar Regency. The research sample consisting of 271 respondents was selected using purposive sampling technique. The research instrument is a questionnaire with a Likert Scale which has been tested for validity and reliability. The results obtained show that the halal destination attribute variable has a fairly good level with a percentage of 43.17%, the perception value shows a fairly good level with a percentage of 36.16% and tourist satisfaction is also at a fairly good level with a percentage of 39. 11%. Apart from that, the findings of this research also show that halal destination attributes and perceived value have a positive influence on tourist satisfaction of 0.294.