THE SAYYANG PATTUDU TRADITION AS A CULTURAL IDENTITY AND POTENTIAL FOR MANDAR RELIGIOUS TOURISM

Tourism

الملخص

This study analyzes the religious tourism potential of the Sayyang Pattudu tradition in Lero Village, Pinrang Regency. This distinctive Mandar tradition combines Islamic values ​​with local cultural wisdom through a dancing horse procession as a form of appreciation for children who have completed the Quran. The research method used a qualitative approach through participatory observation, in-depth interviews, and documentation, with data validity tested through triangulation of techniques and sources. The results indicate that Sayyang Pattudu has potential tourist appeal as seen from the 4A components (Attraction, Accessibility, Amenity, and Activity). The unique cultural attractions, adequate accessibility, support from simple facilities from the community, and tourist involvement in ritual activities make this tradition valuable for tourism. There are three main motivations for tourists to attend: the uniqueness of the tradition, the desire to understand Mandar culture, and the festive atmosphere it creates. The potential for developing this tradition as a religious tourism destination is believed to boost the local economy while preserving cultural identity, provided that its spiritual values ​​and local wisdom are maintained.