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Copyright (c) 2025 Anisa Nur Fikriyah, Dyva Clareta
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Ruqyah Practice and Commodification of Spirituality on Tiktok @Nyairosidah3 Account
Corresponding Author(s) : Anisa Nur Fikriyah
KURIOSITAS: Media Komunikasi Sosial dan Keagamaan, Vol. 18 No. 2 (2025): Kuriositas: Komunikasi Sosial dan Keagamaan
Abstract
The phenomenon of ruqyah carried out online through the TikTok platform shows the transformation of religious practices in the digital media era. This study aims to analyze the phenomenon of ruqyah practices in live streams of TikTok @nyairosidah3 accounts and examine the interactions that arise between ruqyah practitioners (Nyai Rosidah) and netizens that reflect the process of religious commodification. This research uses a qualitative approach with a content analysis method. Data were obtained from 30 live broadcast sessions observed during the period 1–30 March 2025 and analyzed thematically. The results of the study show that interactions in live broadcasting can be categorized into four main categories, namely positive comments, negative comments, ruqyah requests, and responses from ruqyah perpetrators. Positive comments came from individuals who experienced mental health disorders such as anxiety and physical tension, who then gave testimonials after receiving ruqyah services via live streaming. The request for ruqyah conveyed through the comment column shows that the digital space has become a medium for remote spiritual consultation. The responses given in the form of scripture readings and simple instructions to the patient reflect empathic interpersonal communication. This study uses the theory of computer-mediated communication to understand the form of virtual interaction that exists without physical presence, as well as the theory of religious commodification to examine how spiritual values are displayed and interpreted in the context of digital media. These findings suggest that religious practices in social media are not only ritualistic, but also part of symbolic and economic exchanges in digital media.
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References
Dewi, P. M. (2025). Teknik Analisis Data dalam Penelitian Kualitatif (Edisi 1). Tri Edukasi Ilmiah.
Faizar, M., Hanifah Salsabila, U., Dika Insani, A., Tri Astuti, R., Melia Sintia, V., Ringroad Selatan, J., Banguntapan, K., Bantul, K., & Istimewa Yogyakarta, D. (2024). JMPAI : Jurnal Manajemen dan Pendidikan Agama Islam Studi Netnografi Konten Ruqyah Syar’iyah Pada Akun Youtube Ustadz. Jurnal Manajemen Dan Pendidikan Agama Islam, 1. https://doi.org/10.61132/jmpai.v2i1.74
Gudykunst, W. B. (1993). Anxiety / Uncertainty Management Theory. In J. Wiseman, R. L., & Koester (Ed.), Intercultural Communication Competence (pp. 33–93).
Hadijah, S., & Dakwah, A. (2018). Pengaplikasian Pola Computer Mediated Communication (CMC) Dalam Sri Hadijah Arnus Dakwah ]. Jurnalisa, 04(Cmc), 16–30.
Husna, A. (2018). DAN KEMUNCULAN KELAS MENENGAH MUSLIM. Jurnal Komunikasi Global, 2 nomor 2, 227–239.
Krippendorff, K. (2019). SAGE Research Methods Content Analysis: An Introduction to Its Methodology Introduction.
Moleong, L. J. (2017). Metodologi Penelitian Kualitatif (Edisi Revi). Remaja Rosdakarya.
Muthia, C., Suhendi, H., Wahyudi, I., & Bandung, U. I. (2024). Computer Mediated Communication Pada Content Creator Mageriin . id Dalam Menyampaikan Dakwah Pada Aplikasi Tiktok. Jurnal Komunikasi Islam, 5(1), 171–184.
Nafa, Y., Randani, F., Latuconsina, J. Z., & Purwanto, M. R. (2021). MEDIA DAKWAH UNTUK KAUM MILENIAL. 3, 587–601.
Rahmawati, Y., Hariyati, F., Abdullah, A. Z., & Nurmiarani, M. (2024). Gaya Komunikasi Dakwah Era Digital : Kajian Literatur Universitas Pembangunan Nasional Veteran , Jakarta pertanyaan kritis yang perlu diteliti lebih lanjut . Bagaimana sebenarnya perubahan ini terjadi , dakwah . Literatur berupa sumber-sumber dari buku , laporan , dan jurnal . Peneliti beharap. 3(1).
Ruiqi Fan. (2023). The Impact of TikTok Short Videos on Anxiety Level of Juveniles in Shenzhen China. Proceedings of the 2022 International Conference on Social Education and Applied Humanities (SEAA 2022), 535–542. https://doi.org/10.2991/978-2-494069-05-3
Syahputra, D. S. (2024). Tantangan dan peluang: transformasi penyiaran tradisional ke media sosial. 11, 49–60.
T.Wood, J. (2019). Komunikasi Interpersonal (Interaksi Keseharian) (Edisi 6). Salemba Himanikas.
Widiyanarti, T., Rullah, A. D., Fitriyani, D., Silva, F. R., Nurfajri, I., & Diah, W. (2024). Teknologi dan Komunikasi Antar Budaya : Peluang dan Tantangan di Dunia Digital. 1(3), 1–11.
Zellatifanny, C. M., & Mudjiyanto, B. (2020). TIPE PENELITIAN DESKRIPSI DALAM ILMU KOMUNIKASI. Jurnal Diakom, December 2018. https://doi.org/10.17933/diakom.v1i2.20