Date Log
Submitted
July 3, 2025
Accepted
August 4, 2025
Published
August 4, 2025
Copyright (c) 2025 Novita Sugiestian, Sitti Jamilah Amin, Muhammad Qadaruddin, Wahyuddin, Muhammad Rake Linggar Anggoro
This work is licensed under a Creative Commons Attribution 4.0 International License.
Analysis of Netizen Comments on the Humorous Da'wah of Ustadzah @Amazmii's TikTok Account
Corresponding Author(s) : Novita Sugiestian
KURIOSITAS: Media Komunikasi Sosial dan Keagamaan, Vol. 18 No. 2 (2025): Kuriositas: Komunikasi Sosial dan Keagamaan
Abstract
The phenomenon of da'wah through social media, especially TikTok, is growing among young audiences, with the use of humour as one of the approaches in delivering religious messages. This study aims to analyse netizen comments on humorous da'wah videos uploaded by the TikTok account @Amazmii. The focus of this research is to understand the emotional reactions, public discourse, and social dynamics formed in short video-based social media comment columns. The research method used is a descriptive qualitative approach, combining sentiment analysis and thematic analysis. The data used consisted of 1000 comments collected using Apify software, which allows automatic data collection from three TikTok videos. The data obtained was then analysed using the Communalytic.org platform to perform four types of analysis, namely Civility Analyzer, Sentiment Analyzer, Topic Analyzer, and Network Analyzer. The results show that the majority of comments tend to be neutral, with little positive sentiment and almost no comments containing high toxicity. Sentiment analysis using VADER and TextBlob showed that these humorous da'wah videos were well received without triggering strong negative reactions. This finding indicates that humour can be an effective strategy in delivering da'wah messages that are more acceptable to young audiences without causing controversy. The significance of this finding is that humorous da'wah on social media can expand the reach of religious messages, with a more relaxed approach while still maintaining modesty and religious values. This research is useful for the development of da'wah communication strategies on social media to increase wider audience engagement.
Keywords
Netizen CommentsDa'wah HumourTikTok@Amazmii
Novita Sugiestian, Amin, S. J. ., Muhammad Qadaruddin, Wahyuddin, & Anggoro, M. R. L. . (2025). Analysis of Netizen Comments on the Humorous Da’wah of Ustadzah @Amazmii’s TikTok Account . KURIOSITAS: Media Komunikasi Sosial Dan Keagamaan, 18(2), 83–104. https://doi.org/10.35905/kur.v18i2.14695
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References
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Andriarsih, L., & Asriyani, W. (2020). Analysis of the Use of Sarcasm Language in Netizen Comments on Instagram Social Media. Journal of Indonesian Language, Literature, and Teaching, 3(2), 47–55.
Ariestyani, K., & Ramadhanty, A. (2022). Social Media Audiences: Stuart Hall's Reception Analysis on Young People's Sexual Health. Convergence: a scientific journal of communication science,3 (2), 266-277. https://doi.org/10.51353/kvg.v3i2.704
Dewiyana, E. P., Herdiana, H., & Mulyani, S. (2023). Netizen Hate Speech in the Comment Column of a Controversial Artist (Public Figure) Instagram Account. Diksatrasia: Scientific Journal of Indonesian Language and Literature Education, .7(2), 254. https://doi.org/10.25157/diksatrasia.v7i2.11263
Hilmi, M., Razzaq, A., & Hamandia, R. (2024). Analysis of Da'wah Messages on Social Media Podcast Login Habib Ja'f ar and Onad. Pubmedia Social Sciences and Humanities, 3(2), 1–15.
Hisny Fajrussalam, Nuratilah, A. S., & Cahyani, A. P. (2022). The Effectiveness of Sense Of Humour as a Da'wah Media. FONDATIA: Journal of Basic Education, 6(2), 303–313.
Iskandar, H., & Amanah, B. (2024). Millennial Generation Response to Agus Muhammad Iqdam's Youtube Da'wah Content (Netnography Analysis). JDARISCOMB: JOURNAL OF COMMUNICATION AND ISLAMIC BROADCASTING, 4(2), 135–155.
Maulana, T. I. M. (2024). Netnographic Study of Netizen Culture in Da'wah Humour Content on Instagram@ Husein_Hadar. Faculty of Da'wah and Communication.
Meilia, S. A., & Ardana, A. F. (2024). Ustadz Abdul Somad's Da'wah on Tiktok Social Media: Efforts to Maintain Adab in Communicating. KOMUNIKA: A SCIENTIFIC JOURNAL OF COMMUNICATION, 2(2), 9–17.
Nafa, Y., Randani, F., Latuconsina, J. Z., & Purwanto, M. R. (2021). Strategy for Utilising the Tik Tok Application as a Da'wah Media for Millennials. FIAI-UII Student Journal, at-Thullab, 3, 587–601.
Purwaningsih, D. A., & Sabardila, A. (2020). Netizen responses to public figure captions on Instagram. Lingua Franca, 4(2), 213–225.
Putra, R. A., Adde, E., & Fitri, M. (2023). Utilisation of Tiktok Application as a Da'wah Media for Generation Z. Ath-Thariq; Journal of da'wah and communication, 07(01), 58–71.
Rantona, S., & Kurniawan, R. (2020). Perceptions of Instagram Social Media Netizens in Ferdian Paleka's Prank Content. Journal of Communication, Society and Security,2(2), 68–78. https://doi.org/10.31599/komaskam.v2i2.3224
Sabrina, G. R. (2023). Positive Netizen Comments on 'Like & Share' Film (Netnography Study of Instagram Account @ Filmlikeandsahre). INNOVATIVE: Journal Of Social Science Research Volume, 3(5), 7008–7018.
Salsabila, S. S., & Busro, B. (2025). Netizen Responses to Lora Ismail's Posts Regarding the Hadith 'Ipar is Death' on Instagram. Gunung Djati Conference Series, 52, 101–121.
Sari, A. F., & Ulfa, L. (2022). Tiktok as a Da'wah Media (Content Analysis of the Da'wah Message of Tiktok Account @ baysasman00). Al-Idarah: Journal of Da'wah Management, 02(1), 31–44.
Setiawati, I., Mustika, R. I., & Primandhika, R. B. (2021). Netizen Intercoding in Instagram Comments of "Persib Official." Parole (Journal of Indonesian Language and Literature Education), 4, 23–30.
Syamsi, N. (2024). Unofficial Languages on Social Media: Analysis of Netizens' Comment on Instagram Pusdatin Kemendikbudristek. GERAM: Active Writing Movement, 12, 56–64.
Widyanggari, E. N., Communication, M. I., & Luhur, U. B. (2021). Reception Analysis of Social Media Use for Decision Making in the New normal Campaign (Youtube Video "Tips to Prevent Corona Ala Doctor Reisa"). Journal of Communication Research, 12(2).
Wirasti, M. K., & Wahyono, S. B. (2024). Audience Reception Study of Covid-19 Pandemic Disinformation on Social Media in Yogyakarta. Journal of Communication, .19(1), 23–46 https://doi.org/10.20885/komunikasi.vol19.iss1.art2
Yulianti, D. A., Nugrahaningtyas, N. S., Wahid, N., & Zhafran, M. (2025). Language Variety in Netizen Comments on Public Figure Laura Meizani Mawardi (Lolly) on Instagram Social Media Platform. KIRANA: Social Science Journal, 2(2), 64–72.
References
Abdullah, S. N., & Nurhidayah, Y. (2019). Semiotic Analysis of Nunuzoo Instagram Account Humour Da'wah Strategy. Orasi: Journal of Da'wah and Communication, 10(1).
Andriarsih, L., & Asriyani, W. (2020). Analysis of the Use of Sarcasm Language in Netizen Comments on Instagram Social Media. Journal of Indonesian Language, Literature, and Teaching, 3(2), 47–55.
Ariestyani, K., & Ramadhanty, A. (2022). Social Media Audiences: Stuart Hall's Reception Analysis on Young People's Sexual Health. Convergence: a scientific journal of communication science,3 (2), 266-277. https://doi.org/10.51353/kvg.v3i2.704
Dewiyana, E. P., Herdiana, H., & Mulyani, S. (2023). Netizen Hate Speech in the Comment Column of a Controversial Artist (Public Figure) Instagram Account. Diksatrasia: Scientific Journal of Indonesian Language and Literature Education, .7(2), 254. https://doi.org/10.25157/diksatrasia.v7i2.11263
Hilmi, M., Razzaq, A., & Hamandia, R. (2024). Analysis of Da'wah Messages on Social Media Podcast Login Habib Ja'f ar and Onad. Pubmedia Social Sciences and Humanities, 3(2), 1–15.
Hisny Fajrussalam, Nuratilah, A. S., & Cahyani, A. P. (2022). The Effectiveness of Sense Of Humour as a Da'wah Media. FONDATIA: Journal of Basic Education, 6(2), 303–313.
Iskandar, H., & Amanah, B. (2024). Millennial Generation Response to Agus Muhammad Iqdam's Youtube Da'wah Content (Netnography Analysis). JDARISCOMB: JOURNAL OF COMMUNICATION AND ISLAMIC BROADCASTING, 4(2), 135–155.
Maulana, T. I. M. (2024). Netnographic Study of Netizen Culture in Da'wah Humour Content on Instagram@ Husein_Hadar. Faculty of Da'wah and Communication.
Meilia, S. A., & Ardana, A. F. (2024). Ustadz Abdul Somad's Da'wah on Tiktok Social Media: Efforts to Maintain Adab in Communicating. KOMUNIKA: A SCIENTIFIC JOURNAL OF COMMUNICATION, 2(2), 9–17.
Nafa, Y., Randani, F., Latuconsina, J. Z., & Purwanto, M. R. (2021). Strategy for Utilising the Tik Tok Application as a Da'wah Media for Millennials. FIAI-UII Student Journal, at-Thullab, 3, 587–601.
Purwaningsih, D. A., & Sabardila, A. (2020). Netizen responses to public figure captions on Instagram. Lingua Franca, 4(2), 213–225.
Putra, R. A., Adde, E., & Fitri, M. (2023). Utilisation of Tiktok Application as a Da'wah Media for Generation Z. Ath-Thariq; Journal of da'wah and communication, 07(01), 58–71.
Rantona, S., & Kurniawan, R. (2020). Perceptions of Instagram Social Media Netizens in Ferdian Paleka's Prank Content. Journal of Communication, Society and Security,2(2), 68–78. https://doi.org/10.31599/komaskam.v2i2.3224
Sabrina, G. R. (2023). Positive Netizen Comments on 'Like & Share' Film (Netnography Study of Instagram Account @ Filmlikeandsahre). INNOVATIVE: Journal Of Social Science Research Volume, 3(5), 7008–7018.
Salsabila, S. S., & Busro, B. (2025). Netizen Responses to Lora Ismail's Posts Regarding the Hadith 'Ipar is Death' on Instagram. Gunung Djati Conference Series, 52, 101–121.
Sari, A. F., & Ulfa, L. (2022). Tiktok as a Da'wah Media (Content Analysis of the Da'wah Message of Tiktok Account @ baysasman00). Al-Idarah: Journal of Da'wah Management, 02(1), 31–44.
Setiawati, I., Mustika, R. I., & Primandhika, R. B. (2021). Netizen Intercoding in Instagram Comments of "Persib Official." Parole (Journal of Indonesian Language and Literature Education), 4, 23–30.
Syamsi, N. (2024). Unofficial Languages on Social Media: Analysis of Netizens' Comment on Instagram Pusdatin Kemendikbudristek. GERAM: Active Writing Movement, 12, 56–64.
Widyanggari, E. N., Communication, M. I., & Luhur, U. B. (2021). Reception Analysis of Social Media Use for Decision Making in the New normal Campaign (Youtube Video "Tips to Prevent Corona Ala Doctor Reisa"). Journal of Communication Research, 12(2).
Wirasti, M. K., & Wahyono, S. B. (2024). Audience Reception Study of Covid-19 Pandemic Disinformation on Social Media in Yogyakarta. Journal of Communication, .19(1), 23–46 https://doi.org/10.20885/komunikasi.vol19.iss1.art2
Yulianti, D. A., Nugrahaningtyas, N. S., Wahid, N., & Zhafran, M. (2025). Language Variety in Netizen Comments on Public Figure Laura Meizani Mawardi (Lolly) on Instagram Social Media Platform. KIRANA: Social Science Journal, 2(2), 64–72.
Andriarsih, L., & Asriyani, W. (2020). Analysis of the Use of Sarcasm Language in Netizen Comments on Instagram Social Media. Journal of Indonesian Language, Literature, and Teaching, 3(2), 47–55.
Ariestyani, K., & Ramadhanty, A. (2022). Social Media Audiences: Stuart Hall's Reception Analysis on Young People's Sexual Health. Convergence: a scientific journal of communication science,3 (2), 266-277. https://doi.org/10.51353/kvg.v3i2.704
Dewiyana, E. P., Herdiana, H., & Mulyani, S. (2023). Netizen Hate Speech in the Comment Column of a Controversial Artist (Public Figure) Instagram Account. Diksatrasia: Scientific Journal of Indonesian Language and Literature Education, .7(2), 254. https://doi.org/10.25157/diksatrasia.v7i2.11263
Hilmi, M., Razzaq, A., & Hamandia, R. (2024). Analysis of Da'wah Messages on Social Media Podcast Login Habib Ja'f ar and Onad. Pubmedia Social Sciences and Humanities, 3(2), 1–15.
Hisny Fajrussalam, Nuratilah, A. S., & Cahyani, A. P. (2022). The Effectiveness of Sense Of Humour as a Da'wah Media. FONDATIA: Journal of Basic Education, 6(2), 303–313.
Iskandar, H., & Amanah, B. (2024). Millennial Generation Response to Agus Muhammad Iqdam's Youtube Da'wah Content (Netnography Analysis). JDARISCOMB: JOURNAL OF COMMUNICATION AND ISLAMIC BROADCASTING, 4(2), 135–155.
Maulana, T. I. M. (2024). Netnographic Study of Netizen Culture in Da'wah Humour Content on Instagram@ Husein_Hadar. Faculty of Da'wah and Communication.
Meilia, S. A., & Ardana, A. F. (2024). Ustadz Abdul Somad's Da'wah on Tiktok Social Media: Efforts to Maintain Adab in Communicating. KOMUNIKA: A SCIENTIFIC JOURNAL OF COMMUNICATION, 2(2), 9–17.
Nafa, Y., Randani, F., Latuconsina, J. Z., & Purwanto, M. R. (2021). Strategy for Utilising the Tik Tok Application as a Da'wah Media for Millennials. FIAI-UII Student Journal, at-Thullab, 3, 587–601.
Purwaningsih, D. A., & Sabardila, A. (2020). Netizen responses to public figure captions on Instagram. Lingua Franca, 4(2), 213–225.
Putra, R. A., Adde, E., & Fitri, M. (2023). Utilisation of Tiktok Application as a Da'wah Media for Generation Z. Ath-Thariq; Journal of da'wah and communication, 07(01), 58–71.
Rantona, S., & Kurniawan, R. (2020). Perceptions of Instagram Social Media Netizens in Ferdian Paleka's Prank Content. Journal of Communication, Society and Security,2(2), 68–78. https://doi.org/10.31599/komaskam.v2i2.3224
Sabrina, G. R. (2023). Positive Netizen Comments on 'Like & Share' Film (Netnography Study of Instagram Account @ Filmlikeandsahre). INNOVATIVE: Journal Of Social Science Research Volume, 3(5), 7008–7018.
Salsabila, S. S., & Busro, B. (2025). Netizen Responses to Lora Ismail's Posts Regarding the Hadith 'Ipar is Death' on Instagram. Gunung Djati Conference Series, 52, 101–121.
Sari, A. F., & Ulfa, L. (2022). Tiktok as a Da'wah Media (Content Analysis of the Da'wah Message of Tiktok Account @ baysasman00). Al-Idarah: Journal of Da'wah Management, 02(1), 31–44.
Setiawati, I., Mustika, R. I., & Primandhika, R. B. (2021). Netizen Intercoding in Instagram Comments of "Persib Official." Parole (Journal of Indonesian Language and Literature Education), 4, 23–30.
Syamsi, N. (2024). Unofficial Languages on Social Media: Analysis of Netizens' Comment on Instagram Pusdatin Kemendikbudristek. GERAM: Active Writing Movement, 12, 56–64.
Widyanggari, E. N., Communication, M. I., & Luhur, U. B. (2021). Reception Analysis of Social Media Use for Decision Making in the New normal Campaign (Youtube Video "Tips to Prevent Corona Ala Doctor Reisa"). Journal of Communication Research, 12(2).
Wirasti, M. K., & Wahyono, S. B. (2024). Audience Reception Study of Covid-19 Pandemic Disinformation on Social Media in Yogyakarta. Journal of Communication, .19(1), 23–46 https://doi.org/10.20885/komunikasi.vol19.iss1.art2
Yulianti, D. A., Nugrahaningtyas, N. S., Wahid, N., & Zhafran, M. (2025). Language Variety in Netizen Comments on Public Figure Laura Meizani Mawardi (Lolly) on Instagram Social Media Platform. KIRANA: Social Science Journal, 2(2), 64–72.